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Medical technology companies are continuing to expand their multi-channel capabilities with the hopes of improving customer interactions, brand loyalty and top-line sales. Many medical technology companies are hoping the digital channel can enrich personal and non-personal interactions to help deliver strong business outcomes while reducing sales costs.
While medical device and technology companies appreciate the power of digital, do they think a digital sales channel could ever replace the traditional sales model? Listen to Tom Grooms vice president, global commercial IT at Medtronic give his answer to that question and hear him explain where he thinks digital will have the biggest impact on the med-tech sales process.
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June 13, 2012
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