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Mobile apps provide customer and consumer data at the point of need.
Consumers expect an app-based solution can solve just about every problem, and increasingly those apps integrate with each other to create an ecosystem that keeps the consumer’s attention.
CPG companies must consider how they can build more modular platforms and applications that will provide the user experience that customers and consumers demand.
For example, Michelin tire company is rolling out a mobile app store capability—an app factory and a set of APIs so that independent tire dealers can develop better apps for their customers.
To get started:
Take stock: Inventory your current applications and consider which may benefit from a mobile and an app-driven approach.
Move from “consuming apps” to “owning apps”: Your employees, customers, consumers and partners expect more flexible, modular solutions. A new approach is required where you build your own apps.
Create a platform on which to serve up insights: Creating an app-based suite of solutions requires development of technology platforms that sit behind the application layer and can be accessed flexibly, therefore enabling app development on top of them.
Six CPG technology trends:
May 6, 2014
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