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Digital is dramatically redefining how CPG companies look at data. In an increasingly competitive environment, CPG companies will pull data from across the value chain - suppliers, retailers and teams across your company.
This can be done over and again to make better business decisions and to deliver personal experiences, not just personalized products.
A data supply chain automates the flow of data to give insights into retailer point of sales, product inventory, employee interactions and more.
To get started:
Unlock your data: Develop a data architecture strategy that enables movement of data and breakdown of data.
Let it flow: Make data available and look for gaps against the critical parts of the value chain.
Package it for action: Identify how to capture the right data, put it in the right format and share it at the right moment.
Six CPG technology trends:
May 6, 2014
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