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Accenture’s Digital Consumer Survey for Communications, Media and Technology (CMT) companies is our most comprehensive research ever into digital consumer behaviors.
The 2014 Accenture Digital Consumer Survey is based on interviews with 23,000 Internet consumers in 23 mature and growth markets around the world. The interviews covered a representative sample of the online population aged 14 and up, of which 54% were male and 46% female.
The survey covers a wide range of topics relevant for Communications, Media and Technology companies.
To keep up to date on the latest findings from the Digital Consumer Survey and the latest news, views and insights in the world of digital specifically curated for the communications, media and technology industries, access the Digital Acceleration site or join the conversation on Twitter: #digitalacceleration. We recommend using Chrome, Safari or Firefox for optimal performance.
Visit the Digital Acceleration site
For more information on the study, please contact: firstname.lastname@example.org
Learn more about Accenture's Communications, Media and Technology Industries
Some of the key findings from the survey include:
Learn more about the key findings: www.accenture.com/cravedevices
Learn more about the key findings: www.accenture.com/pulseofmedia
Access the full reports from the survey under Analysis.
Racing Toward a Complete Digital Lifestyle: Digital Consumers Crave More
The technology trends identified in our survey show that consumers continue to explore many different device types, formats and combinations. Consumers are not limiting themselves to a few multifunction devices, but instead have increased the number of digital devices. Wearable technology, digital trust and increased usage of apps are all trends that bear watching in 2014. View both the report’s study and infographic.
Access the latest thought leadership from the survey
Pulse of Media
Pulse of Media: Accenture examines new disruptive trends emerged in the digital media and entertainment landscape and how consumer data and analytics will help companies develop new business operating models. Access the Pulse of Media microsite for the report’s executive summary, disruptor videos and Digital Consumer Survey findings.
Visit the Pulse of Media microsite
All the Right Connections: A New World of Opportunity for Broadcasters with Digital TV, Connected Screens and High-Speed Broadband
More screens, faster fiber and quality-hungry consumers (with dollars to spend) add up to a new world of opportunity for broadcasters. View both the report’s study and infographic.
Learn more about the study and infographic
Digital Everything: How South African Consumers Are Gearing Up for a Digital Lifestyle
The Accenture Communication, Media and Technology Digital Consumer Survey 2014 indicates that consumers are creating highly personalized constellations of digital products and services that consumer technology companies and service and content providers must both understand and address to win a place in the consumer’s digital lifestyle. The trends identified in the research show that South African consumers continue to explore many different device types, formats and combinations. Wearable technology, digital trust and increased usage of apps are all trends that bear watching in 2014.
Learn more about the key findings of the survey
Accenture Digital Consumer Survey Channels Broadband Constraints [PDF, 321KB]
Accenture Digital Consumer Survey 2014 [PDF, 318KB]
June 19, 2014
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