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Accenture’s Digital Consumer Survey for Communications, Media and Technology (CMT) companies is our most comprehensive research ever into digital consumer behaviors.
The 2015 Accenture Digital Consumer Survey for communications, media and technology companies was conducted online between October and November 2014, with 24,000 consumers in 24 countries: Australia, Brazil, Canada, China, Czech Republic, France, Germany, India, Indonesia, Italy, Japan, Mexico, Netherlands, Poland, Russia, Saudi Arabia, South Africa, South Korea, Spain, Sweden, Turkey, United Arab Emirates, United Kingdom and the United States.
The sample in each country is representative of the online population, with respondents ranging in age from 14 to 55 and over. The survey polled respondents about their usage, attitudes and expectations related to digital device ownership, content consumption, broadband constraints, digital trust and the Internet of Things (IoT).
To keep up to date on the latest findings from the Digital Consumer Survey and the latest news, views and insights in the world of digital specifically curated for the communications, media and technology industries, access the Digital Acceleration site or join the conversation on Twitter: #digitalacceleration. We recommend using Chrome, Safari or Firefox for optimal performance.
Visit the Digital Acceleration site
For more information on the study, please contact: firstname.lastname@example.org
Some of the key findings from the survey include:
Learn more about the key findings: www.accenture.com/cravedevices
Learn more about the key findings: www.accenture.com/pulseofmedia
Access the full reports from the survey under Analysis.
Engaging the Digital Consumer in the New Connected World
The battle is on to engage the consumer, and the stakes are high. The industry is showing consumers the relevance of smart devices and inspiring purchases among early adopters.
To achieve widespread appeal and mainstream adoption, consumers need confidence in the service or device, experience and brand.
By employing analytics and digital science throughout the customer life cycle, delivering rewarding customer experiences from pre-purchase through device or service end of life, and empowering digital trust, consumer electronics companies will build digital brands that break through the noise and lead the industry as it transitions to the new, connected world.
Access the thought leadership and infographic.
Digital Everything: How Internet Users in India are Embracing a Complete Digital Lifestyle [PDF, 1.19MB]
Accenture Digital Consumer Survey: Democratization of Content [PDF, 252KB]
Accenture Digital Consumer Survey: Channels and Constrained Broadband [PDF, 321KB]
June 19, 2014
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