Accenture Interactive Survey: Eighty Percent of Consumers Believe Total Data Privacy No Longer Exists

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Consumers Seek Positive Customer Experience, Data Transparency and Relevant Communications - Accenture 
Businesses must embrace the full customer experience. The relationship with customers is defined by the experiences delivered across marketing, sales, service, online and offline, before, during and after campaigns and transactions – it should be a continuous engagement loop.
customer experience, digital marketing, data transparency
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