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Spring 2012 issue of Finance on Windows
Operating in a challenging landscape, the insurance industry’s business model is changing. The global economic situation, along with other natural disasters, has bumped up claim losses and underwriting performance is poor. As such, insurance companies are looking for new ways to generate business that could not be achieved using legacy systems. Insurers are starting to realize the value of CRM technology as they look for ways to strengthen their business.
Also profiled, Accenture and Avanade’s CRM for Insurance solution, built on Microsoft Dynamics CRM, blends business intelligence, mobility, social collaboration and process automation to more fully engage customers and build deeper, more profitable business relationships across multiple channels. This solution provides insurance companies with a much better understanding of their customers and drives sales by identifying opportunities.
February 27, 2012
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