Accenture recommends a holistic approach to evaluation of cross-platform application development strategy that can lead to long term business value. It involves a thorough evaluation of the mobile application lifecycle within the customer context and identifying business requirements associated with each lifecycle phase.
It is also important to note that the cross-platform approach, vendors and business models will continue to evolve further over the next one to three years based on progress in underlying standards and technologies as well as the maturing of application requirements.
Therefore, it is also recommended to conduct a periodic review of mobile application development approach and investments every six to 12 months.