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Six CPG technology trends: Using digital disruption to economically compete and win in today’s global markets.
Taking advantage of technology trends can give consumer packaged goods (CPG) companies the digital edge they need to appeal to consumers’ desires to have relevant, real-time and one-on-one interactions with your brands. Digital technology enables anytime/anywhere shopping and it can also add agility and speed to all that underpins the business, including people, processes and platforms.
Explore the next wave of digital technology disruptors and enablers that CPG industry leaders need to act on in the next three to five years as they continue the journey to becoming digital enterprises.
Every year, the Accenture Technology Labs and Accenture Research organization, pinpoint the emerging IT developments that will have the greatest impact on companies and other organizations in the years ahead. The 2014 research effort began with the collection of more than 3,000 ideas and comments on technology trends, disruptions and hypotheses from the architects, engineers and scientists across Accenture who see the impact of technology changes every day in their work with clients.
Accenture’s CPG knowledge leaders have synthesized these findings to reveal the impact of these trends and opportunities they present to the CPG industry.
Three technology trends are digital disruptors and changing the game for CPG companies. It’s no longer a matter of deciding whether you want to play; it’s a matter of how big you want to win.
Data supply chain - Unleash your data to empower your employees, supply chain and consumers.
Digital/physical blur - Connect across the value chain through context-rich intelligence.
From workforce to crowdsource - Expand your workforce and idea pool to differentiate from the competition.
The other three trends are digital enablers, providing the foundation to help unlock the disruptors in 2014.
Business of applications – Using mobile apps to be more responsive.
Harnessing hyperscale – Powering up to capitalize on mission-critical data.
Architecting resilience – Building a CPG enterprise that is ready for anything.
Becoming a digital CPG company isn’t just about how to incorporate technology into the business; it’s about using technology to reinvent ourselves to thrive in today’s digital world.
Technology unlocks opportunities to create and deliver context-specific information at the point of need; access the expertise and scale of the crowd to co-create products or solve business problems; develop apps that allow consumers, suppliers and customers to work harmoniously across the value chain.
It’s an exciting journey ahead for CPG companies as they moved toward destination digital.
April 9, 2014
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