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Growth is back on the agenda for the C-suite—and pricing is an underused lever for driving growth. For this reason, argue Accenture’s John Hanson and Cecilia Nguyen, C-suite executives need to pay heed to the new development in pricing: contextual pricing.
Hanson and Nguyen contributed to the book Contextual Pricing: The Death of List Price and the New Market Reality. In this podcast, they explore why context is so important in pricing in today’s economy—and how it can drive growth.
June 5, 2012
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