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Growth is back on the agenda for the C-suite—and pricing is an underused lever for driving growth. For this reason, argue Accenture’s John Hanson and Cecilia Nguyen, C-suite executives need to pay heed to the new development in pricing: contextual pricing.
Hanson and Nguyen contributed to the book Contextual Pricing: The Death of List Price and the New Market Reality. In this podcast, they explore why context is so important in pricing in today’s economy—and how it can drive growth.
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