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How cloud computing will help the broadcast and entertainment industry innovate, adapt, and achieve high performance.
As broadcast and entertainment companies continue to experience an industry revolution, new device, delivery, and workflow technologies offer opportunities for high performers to take the lead. Cloud computing, as an evolving technology, is poised to make an impact by supporting the next round of breakthroughs.
At its most basic level, cloud computing allows users to obtain computing capabilities through the Internet, regardless of their physical location. The cloud has the potential to disrupt the industry and individual businesses, both positively and negatively. It can address a number of intriguing challenges that media and entertainment companies face—from proliferating devices that demand a more flexible business model to new levels of IT capacity requirements that dictate highly scalable IT solutions to competitive pressures for speed and innovation that call for better workflow, business analytics and customer insight. And, cloud providers are improving their ability to offer their clients the ability to deliver high quality content quickly, while delivering content accessed less frequently in less expensive, large scale areas of their cloud data centers.
Staying agile amidst these changes is critical for large or traditional distributors, while the even playing field provided by cloud computing presents tremendous opportunities for companies to drive high performance.
The transformation currently underway in the media market is as profound and impactful as the reinvention of the music industry by Apple. In that scenario, a nontraditional player leveraged an innovative platform to drive incredible change and completely altered the business model. The banking sector in the final decades of the 20th century is another example, where electronic capabilities brought new trading techniques on the business side, while ATMs and online access freed consumers to conduct transactions on their own schedule. The business model dramatically changed and continues to be built around that electronic platform. From a broadcast perspective, similar changes accelerated by cloud computing may soon inspire the same type of disruption and open doors for fierce competition.
In this report, Accenture taps into its extensive industry experience and knowledge of technology innovation to provide insight on how media and entertainment companies can reap the speed, cost and other competitive advantages of cloud computing.
There are four key reasons that broadcast and entertainment companies will innovate and grow with cloud computing.
These are to:
Broadcast and entertainment companies are already feeling the pull of cloud computing, but recognize that an immediate wholesale shift is unlikely.
Business leaders should take a few steps to be certain that cloud is the right fit:
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