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A factory approach can shorten innovation cycles by 30 percent to 50 percent, reduce program overruns by more than 15 percent and increase a company's success rate for new services by 20 percent to 40 percent.
Consumer demand for convergent communications, media and technology services is surging. Such services constitute the prime area for growth through new-service development today, yet most companies are not ready to support a development environment for convergent products and services.
This paper examines the new-service development capabilities needed by the major players in the digital ecosystem. It proposes taking a factory approach—a standardized and industrialized environment for more effective service innovation, development and operations for the IP era. With this approach, communications, media and technology companies can conceive, create and launch new IP products and services faster and with less cost and risk.
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August 5, 2008
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