A Commercial Services Approach to Sales and Marketing in Life Sciences

Many sales and marketing functions are already outsourced, through the use of contract sales organizations, marketing services providers and advertising agencies. Typically, global pharma companies manage these outsourced services locally, causing considerable duplication of effort, problems with nonstandardized procedures and lack of effective coordination. Many life sciences companies are currently making minor adjustments to keep up with the changing demands.

Accenture has helped many life sciences companies create new sales and marketing models, with positive results. Opportunities areas include:

• Better use and reuse of digital content
• Regulatory compliance of sales activities
• Flexibility in allocating resources
  
  

Read the complete article in Pharmaceutical Commerce.