2014 CMO-CIO Alignment Survey: Cutting Across the Digital Divide

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2014 CMO-CIO Alignment Survey: Cutting Across the Digital Divide - Accenture 
The 2014 Accenture CMO-CIO Alignment Survey
reveals that digital is driving a new wave of
collaboration between marketing and IT, giving rise
to a more integrated enterprise centered around
the customer experience.
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cmo-cio, technology solutions
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