The CMO-CIO Disconnect: Bridging the Gap to Seize the Digital Opportunity to Improve Customer Experience -- Full Text

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The CMO-CIO Disconnect: Bridging the Gap to Seize the Digital Opportunity to Improve Customer Experience - Accenture 
Accenture Interactive’s CMO-CIO survey reveals how a disconnect between the two groups is hindering digital marketing and the customer experience.
customer experience, digital marketing, marketing optimization
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