The CMO-CIO Alignment Imperative: Driving Revenue Through Customer Relevance

The Digital Age has transformed business at breathtaking speed. Yesterday's rules no longer apply. Companies are battling for customer relevance to create brands that are robust, resilient and highly valued. Getting there means forging a tight link between the CMO and CIO. Welcome to the CMO-CIO Alignment Imperative.


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The Research Report:

About the Research Report
Explore The CMO-CIO Alignment Imperative: Driving Revenue Through Customer Relevance in more detail; the background of the study, key findings about the growing divide and the mandate for CMO-CIO alignment.

Research Highlights
There is a critical need for CMOs and CIOs to take leadership roles in overcoming differences, setting a common agenda and moving forward with a definitive plan for marketing transformation and customer relevance.  Learn more about the key findings from the study.

Collaborators
Accenture Interactive partnered with the CMO Council and the BPI Network to provide a competitive benchmark and call to action for senior marketers and IT executives alike. Find out more about these organizations.

Interact with the Research:

Watch the CMO-CIO Alignment Imperative October 21, 2010 Webcast
Host: Liz Miller, CMO Council Vice President. Join Accenture Interactive CEO, Brian Whipple, and BBVA’s Global Director of Consumer Insight and Customer Experience, David Villaseca.

Watch the CMO-CIO Alignment Imperative November 11, 2010 Webcast
Hosts: Accenture Interactive CEO, Brian Whipple, and CMO Council’s Liz Miller. Executive roundtable participants: Motorola CMO, Bill Ogle, AAA CMO, Alexandra Morehouse, and Omnicom Group CIO, Kenneth Corriveau.

Register to Download the Executive Summary
An executive summary of The CMO-CIO Alignment Imperative: Driving Revenue Through Customer Relevance is available for download in PDF format.


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CMO-CIO Alignment Imperative: Driving Revenue Through Customer Relevance - Accenture Interactive 
The CMO-CIO Alignment Imperative reports the state of collaboration between marketing and IT in corporations worldwide in the digital age.
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