Skip to Main Content
Access your saved content
The digital world creates a great opportunity for CPG companies to build direct relationships with their consumers.
This enables engagement through numerous interconnections between the consumer, product, brand, retailer, digital and social networks. But the content needs to be personalized, engaging and relevant or it will be ignored. To develop a meaningful relationship will require CPG companies to invest in technology, automation and analytics.
This will take the relationship beyond transactional, where CPG companies will have a 360 degree view of consumers’ digital interactions that will allow companies to anticipate shoppers’ tastes, habits and expectations.
View our Digital Operating Model infographic to learn more.
Download the full article [PDF, 946KB]PDF Help
Watch our video on how to build the digital model for consumer goods.
Six Ways To Evolve To A Digital Operating Model
February 11, 2014
Skip Footer Links