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Big Bang Disruption challenges conventional business development strategy. New products cannot aim to be better OR cheaper OR focus on a niche of customers. Big Bang Disruption requires that new products achieve all three goals, at one time.
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Paul Nunes, global managing director of research for the Accenture Institute for High Performance, is co-author of “Big Bang Disruption: Strategy in the Age of Devastating Innovation.” For more information, see Big Bang Disruption: Lessons for Executives.
December 20, 2013
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