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Big Bang Disruption collapses Everett Rogers’ classic bell curve of five distinct customer segments (innovators, early adopters, early majority, late majority and laggards) into only two groups – trial users and everybody else. The adoption curve has become something closer to a straight line that shoots up and then falls rapidly when saturation is reached or a new disruptor appears.
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Paul Nunes, global managing director of research for the Accenture Institute for High Performance, is co-author of “Big Bang Disruption: Strategy in the Age of Devastating Innovation.” For more information, see Big Bang Disruption: Lessons for Executives.
December 20, 2013
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