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Using sophisticated analytics, customer behavior can be measured to help with automotive marketing and incentive design.
Accenture’s analytical capabilities help automotive clients raise their performance in marketing along several dimensions:
Through sophisticated analytics, customer behavior can be measured and even anticipated. This can help automotive executives design the right combinations of incentives and marketing tactics for a specific regional market. By developing an insight-driven approach, we make marketing and incentives more efficient and effective in increasing sales.
November 18, 2010
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