American Banker: Winning Customers via the Digital Channel

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American Banker: Winning Customers via the Digital Channel – Accenture -- Summary 
Accenture’s John Keast explains how your bank can boost revenue and build strong customer relationships with a strategy that taps into the digital channel.
banking, digital strategy, consumer relationships, digital channel, customer experience, customer behavior, customer centricity, customization, intent-based marketing, conversion rate, call centers, retail branches, mobile devices, digital ecosystem, digital diagnostics, navigation tracking, analytics, Customer 2012
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