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The path to profitable growth in insurance lies in giving customers a consistently exceptional experience. To achieve this, insurers must develop robust capabilities in multi-channel distribution.
An Accenture global survey of C-level insurance executives found that half of respondents believe that profitable growth lies in increasing customer acquisition. Yet, nearly two-thirds of insurers admit that their distribution capabilities prevent them from achieving a competitive edge over their competitors. Increasing channel complexity, shifts in consumer behavior and emerging technologies amplify the issue.
Accenture believes that profitable growth lies in mastering multi-channel distribution, and recommends focusing on five key actions to do so:
By enabling flexibility through multi-channel mastery, carriers can achieve meaningful differentiation and expand their market share.
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August 26, 2011
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