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Our research identifies the new dynamics of yourcustomers as they are on a non-stop journey.
A customer's path to purchase used to be linear.Now the journey is dynamic, accessible and continuous.
Companies will have to fundamentally change fivekey areas of their business if they want to do abetter job keeping customers on their expressway.
While the global economy remains volatile, companies continue to focus on growing revenue from their current customers and acquiring new customers.
However, as they pursue emerging growth opportunities, businesses face a sobering reality: Many of their existing, “tried and true” customer acquisition and retention strategies are having trouble keeping pace with target consumers who are perpetually in motion, more technologically savvy than ever, and increasingly difficult to predict.
The result is that many companies are struggling to retain and also gain enough customers to fuel the growth they and their shareholders expect.
In 2012, our eighth year of conducting the exclusive Accenture Global Consumer Pulse research, we surveyed more than 12,000 consumers in 32 countries. Our research explored:
This report will help you capitalize on this behavior to more effectively connect with customers, to grow more profitably. You'll find guidance on how to gauge your ROI in the customer experience, and whether that investment is enabling you keep pace with the changing consumer marketplace—around the corner or around the world.
Traditional sales and service models are out of sync with consumer behaviors.How really ready are you to respond to consumers' new approaches to finding and buying products?
Read the original research:
Are your Consumers on a Speedway or Stuck in the Slow Lane?
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