Skip to Main Content
Access your saved content
The Accenture 2010 Global Consumer Survey highlights important aspects of consumer attitudes and behaviors.
Changing consumer attitudes and behavior – in both mature and emerging economies - will play a key role in setting the pace of economic recovery and generating new opportunities for organic growth.
The Accenture Global Consumer Survey is an annual research project that provides insights into how consumers have changed in recent years. The 2010 survey, the sixth in the series, assesses consumer attitudes toward marketing and sales and customer service practices. These findings are crucial: as consumers gain more control and the pace of “change” increases, many businesses have been challenged to satisfy their own customer bases, let alone connect with new customers.
Organizations seeking to grow must understand what their customers value, what influences their purchase and switching behaviors and how marketing, sales and customer service practices play a key role. The insights from this survey can help businesses identify opportunity areas to enhance the customer experience to, ultimately, help fuel growth.
The 2010 Accenture Global Consumer Survey included more than 5,800 people in 17 countries (in both mature and emerging markets) across 10 industries.
February 8, 2011
Skip Footer Links