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Accenture CAS has received a high vendor assessment in the Vendor Panorama for Trade Promotion Management in Consumer Goods report released by Gartner in August 2012.
Accenture CAS has been a visionary in field sales automation for nearly 10 years, constantly reinventing itself since introducing the first Web-based trade promotion management (TPM) solution.
Gartner highlights the relevancy of technologies related to trade promotion management. According to the report, the average revenue expended by manufacturers on promotions now exceeds 20 percent. Further, companies are increasingly adopting automated technologies or adding new trade promotion optimization (TPO) capabilities.
The report profiles the TPM/TPO market and the leading TPM/TPO software vendors across core areas. Accenture CAS received a full Harvey Balls rating in the following areas:
TPM/TPO completeness: Accenture CAS is an integrated platform that delivers capabilities to manage trade promotions, while simultaneously optimizing them in a single application.
User experience: Accenture CAS has invested heavily in an excellent user interface, recognizing that user adoption is critical for the success of any TPM/TPO project.
Product vision: Accenture CAS has been recognized as a visionary in sales force automation. It continues to work with leading industry experts to develop and deliver product road maps well ahead of market demands.
Analytical strength: Accenture CAS has a fully integrated TPM/TPO platform to provide users access to all promotional information—historical and actual—via user-defined dashboards that deliver quick and focused analytics.
Configurability: Accenture CAS can be easily configured to meet the needs of the business, irrespective of the channel (for example, direct/indirect or geographic).
Read more: Vendor Panorama for Trade Promotion Management in Consumer Goods, August 31, 2012. Dale Hagemeyer.
October 4, 2012
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