The Digital Insurer: 2014 Insurance CMO Insights Survey

The Accenture Interactive CMO Insights survey for 2014 reveals that many insurance marketing executives recognize that their roles will profoundly be changed by digital technologies over the next five years. Consequently, many of them do not feel confident in their ability to deliver the performance expected of them in a market where the threat of digital disruption is real and growing.


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2014 Insurance CMO Insights Survey - Accenture 
Read about Accenture Interactive CMO Insights Survey for 2014 which explores the issues insurance CMOs face in an environment of non-stop digital disruption.
2014 insurance cmo insights survey, digital disruption
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