On the Web:
www.eloqua.com
Overview:
Eloqua provides a software as a service (SaaS)-based marketing automation platform that increases return on investment, proves the value of marketing and drives revenue by improving marketing effectiveness. In addition, the company offers powerful lead generation, nurturing and conversion tools that align marketing and sales teams.
Value Statement:
The Accenture and Eloqua alliance focuses on delivering value to customer relationship management (CRM) clients, with Accenture providing management consulting, technology consulting and services as well as outsourcing services; and Eloqua providing CRM, demand generation, marketing automation and lead management solutions.
“Eloqua is pleased to have Accenture as a global strategic partner. Our customers are able to combine the power of Eloqua with Accenture’s extraordinary CRM and marketing capabilities to transform how companies market and sell. And Accenture's focus on software as a service allows enterprise customers to achieve the rapid time-to-value rate that smaller firms have realized.”
—Joe Payne, CEO, Eloqua
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