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Growth is back on the agenda, and high-performance businesses understand that customers are the key to setting and maintaining a strong growth trajectory.
However, budgets are tight and the different parts of the organization will need to work together like never before.
While stronger sales and lessened pressure on margins will be welcomed, the new environment demands different skills, resources and strategies than those developed during the recession. And while functions such as finance, operations and sales have played dominant roles during the crisis, all eyes turn to marketing for longer-term growth. Accenture can help your organization rethink your marketing approach to drive new growth in three key areas: growing the existing customer base, acquiring new customers and exploiting new channels.
Even in uncertain times, opportunities for growth persist for companies that proactively seek them out and develop them effectively, while keeping a steady hand on cost and efficiency. For many companies, that time is now, if marketing is prepared to show the way.
Accenture helps you improve the operating efficiency and cost performance of key marketing investments—people, processes and technologies—and release the “oxygen” you need to fuel growth opportunities. Our scientific, data-driven approaches enable you to quantify the return on marketing spend, evaluate which investments are producing the best returns and determine how to redirect resources from regular business operations to growth mode.