Accenture Interactive - Digital Marketing: Services Overview

How Fast? – A video by Accenture Interactive captures fast-changing interactive marketing trends – watch video. With the rise of the digital world, marketing is more complex, more fragmented and more expensive than ever to effectively manage. Companies struggle to keep customers engaged across a proliferation of channels. And social media sites, with their user-generated content, demand a higher degree of customization and relevance.

Winners will be those that drive down costs and drive up relevance. How? By consolidating fragmented web properties onto a single platform. By getting much more sophisticated about end customers and using insight to create relevant content and holistic customer experiences. And by optimizing every marketing effort—online and offline—so that marketing return on investment pays to the bottom line.

Accenture Interactive works with customers to drive down costs, drive up relevance, and achieve high performance.

Accenture Interactive guides companies on the journey toward agile, intelligent marketing and helps businesses achieve high performance. The length and depth of the journey depends on specific needs. But the goal remains the same: To help clients achieve a dramatically more flexible, efficient and scalable way of reaching customers, serving them, and maintaining their loyalty.

We achieve this by:

• Placing analytics and intelligence at the core of our business
  
  
• Moving from point solutions to integrated platforms
  
  
• Providing complete managed services solutions
  
  
• Unlocking value through improved customer acquisition and conversion effectiveness
  
  
• Optimizing investments across digital and traditional channels
  
  

Accenture Interactive delivers insights and puts them into action.

Our services cover all aspects of digital marketing, marketing analytics, and media management. Our methodologies and assets bring together marketing and IT—driving both organizations toward a common end goal: customer relevance.

Accenture Interactive offers a single source for meeting the challenges of the new marketing paradigm with a focus on:

Digital Consulting
Our digital marketing experts help clients:

• Promote brands more effectively using the Internet, mobile and other interactive channels
  
  
• Extend beyond online marketing by integrating additional digital channels into the marketing mix—i.e. mobile messaging
  
  
• Design, deliver, and manage compelling, connected experiences across all digital channels, seamlessly integrating them with traditional marketing
  
  
• Incorporate real-time and automated marketing solutions
  
  

Marketing Analytics
Our Marketing Analytics group focuses on measuring, managing, and analyzing marketing performance to maximize effectiveness and optimize the return of investment of marketing.
 
We do this by:

• Optimizing metrics to best monitor marketing performance
• Developing dashboards to create new levels of performance visibility
• Enabling better business-decision making
  
  

Media Management
Our Media Management team helps clients measure, manage, and analyze offline and online media assets, ensuring that they work in a complementary fashion. Our approach helps to optimize media purchasing and trafficking. And we enable clients to identify new targeting, cross-sell, and up-sell opportunities to gain the most value from their media investments.

• We work with more than half of the Advertising Age top 100 advertisers globally
  
  
• Audit more than $14 billion of advertising spending per year globally; more than five times our nearest competitor
  
  
• Maintain an international presence in markets accounting for 90 percent of global media spending worldwide