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The Media and Entertainment industry has changed beyond recognition.
Players in this new digital ecosystem have to adapt to digital consumer demand for anytime-anywhere-anyhow access to content, the increasing influence of social media, ever more opportunities for online content distribution and the constantly dynamic need for interactivity and personalization of media.
The influence of our industries has reached far beyond our traditional borders, into new areas like Cloud, Digital Content, Video on Demand, infotainment and smarter devices. We recognize media and content as fundamental drivers of this convergence.
Accenture helps entertainment, broadcast, publishing and portal companies adapt to the realities of the digital age by:
Engaging the digital consumer into a distinctive and interactive, real-time experience
Introducing and implementing new monetization models
Seamlessly distributing digital content/products/services/ applications through a multi-platform digital supply chain
Driving to a “next generation” digital operating model
Accenture’s Media and Entertainment industry practice is uniquely positioned to bring together its consulting, technology and outsourcing experience to deliver practical and far-sighted solutions for media companies around the world.
Our Media and Entertainment consultants around the world have deep knowledge and unparalleled experience of business and technology trends. We collaborate with clients to optimize future revenue growth through a multiplatform approach, supported by our network of Media and Entertainment Innovation Centers.
Our global network of Accenture Media and Entertainment Innovation Centers not only showcases Accenture’s comprehensive capabilities in the latest business and technology solutions in the Media and Entertainment industry but also provides a platform for senior executives to explore their responses to a rapidly changing digital ecosystem and engage with Accenture specialists working at the cutting edge of media innovation.
Accenture’s Media and Entertainment consulting practice works with the world’s largest and most innovative media content enterprises in an increasingly complex digital ecosystem:
Of the top seven media and entertainment companies listed in the 2011 Global FORTUNE 500®, five are current clients.
We have worked with:
Two-thirds of the 50 largest media companies in the world.*
Seven of the world’s top ten broadcast and cable companies.*
The majority (87%) of the top 20 printing and publishing companies in the world*.
Four of the five largest publishing companies in the world.
*Based on GTK Top 20 companies by 2011 revenues.
Accenture Digital Services offers convergent solutions that enable the entire value chain associated with the packaging, distribution and monetization of digital content, while offering enhanced consumer interaction. Our goal is to master complexity in order to drive value.
Our core services offerings are:
Accenture Video Solution is a set of capabilities that enable companies to deliver broadband and broadcast video services to digital consumers allowing monetization of video content, competitor advantage and consumer satisfaction.
It consists of Management Consulting, Systems Integration, Business Process Outsourcing and Managed Service offerings.
At the core of the offering is the licensable software product that delivers broadband and broadcast video services anytime, anywhere and in a seamless user experience on any IP-enabled device.
The managed service offering of this solution provides clients with lower investment and operating cost options and reduced risks.
Accenture Rights Management Solution forms part of the Accenture Video Solution offering and is a new generation rights management solution. It is designed to cover the emerging needs of Digital Content Operators and includes:
“Process driven” application with a intuitive user experience
Flexible solution easily customizable to Client processes and needs
Provided in bundle with first grade Accenture Consulting services
New generation rights matrix for acquisition and licensing of broadcast and ancillary rights
Inventory and Sourcing Processes optimized with advanced budgeting and revenue forecasting features
In-house Production supported (including talent, music and graphics)
Profitability analysis enabled for every digital asset over its lifetime
Complete view of global inventory, ensuring content tracking and minimizing under-used rights
Accenture Digital Content Solution is an end-to-end suite of integrated and scalable digital media solutions that helps match dynamic services to digital consumers based on who they are and where and what they viewed or purchased.
It is a context-based solution that maximizes the digital consumer experience, enables new digital revenue streams and distributes digital content in any format, across all channels, to any device.
We also offer this solution in managed service mode, providing clients with lower investment and reduced operating costs and risk.
Accenture Multimedia Advertising Solution helps clients effectively respond to the major advertising business evolution drivers and transition into the new multimedia advertising model.
This offering includes proprietary industry frameworks, Accenture proprietary solutions integrated with leading market products covering all areas needed to run a multimedia advertising business.
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