All accenture.com
Careers
Newsroom
Investor Relations
OutlookJournal
Events
Sponsorships
Podcasts
About Accenture
Newsroom
Latest Thinking
Careers
Contact Us
Netherlands
Angola
-
English
Argentina
-
Spanish
Australia
-
English
Austria
-
German
Belgium
-
English
Botswana
-
English
Brazil
-
Portuguese
Canada
-
English
|
French
Chile
-
Spanish
China
-
English
|
Chinese
Colombia
-
Spanish
Czech Republic
-
English
Denmark
-
English
Finland
-
English
France
-
French
Germany
-
German
Greece
-
English
Hong Kong SAR
-
English
Hungary
-
Hungarian
India
-
English
Indonesia
-
English
Ireland
-
English
Israel
-
English
Italy
-
Italian
Japan
-
Japanese
Luxembourg
-
English
Malaysia
-
English
Mexico
-
Spanish
Netherlands
-
English
Nigeria
-
English
Norway
-
English
Philippines
-
English
Poland
-
English
|
Polish
Portugal
-
English
Romania
-
English
Russia
-
Russian
Saudi Arabia
-
English
Singapore
-
English
Slovak Republic
-
English
South Africa
-
English
South Korea
-
English
Spain
-
Spanish
Sweden
-
English
Switzerland
-
German
Taiwan
-
English
Thailand
-
English
Turkey
-
English
UAE
-
English
United Kingdom
-
English
United States
-
English
Accenture Interactive
Analytics
Business Process Management
Change Management
Cloud Services
Customer Relationship Management
Finance and Enterprise Performance
Global Delivery
International Development
Mergers, Acquisitions, and Alliances
Mobility Services
Operations
Risk Management
Smart Grid
Strategy
Sustainability
Talent and Organization
I need help finding the right topic
Accenture Interactive
Accenture Software
Analytics
Application Modernization and Optimization
Application Outsourcing
Capacity Services
Cisco
Cloud Services
Data Center
Global Delivery
Human Capital Management
Information Management
Infrastructure
Infrastructure Outsourcing
IT Service Excellence
IT Strategy and Transformation
Java
Microsoft
Mobility Services
Network Technology
Open Source
Oracle
SAP
Security
Smart Grid
Sustainability
Systems Integration Consulting
Technology Architecture
Technology Consulting
Testing Services
Workplace Enablement
I need help finding the right topic
Airline Outsourcing Services: Navitaire
Application Outsourcing
Bundled Outsourcing
Business Process Outsourcing
Capacity Services
Credit Services BPO
Engineering BPO
Finance and Accounting BPO
Global Delivery
Health Administration BPO
Human Resources BPO
Industry-specific BPO
Infrastructure Outsourcing
Insurance BPO
Learning BPO
Network BPO
Procurement BPO
Supply Chain BPO
Testing Services
Utilities BPO
I need help finding the right topic
Aerospace and Defense Contractors
Airline
Automotive
Banking
Border and Identity Management
Building Materials
Capital Markets
Chemicals
Communications
Consumer Goods and Services
Customs
Defense
Electronics and High Tech
Energy
Financial Services
Forest Products
Freight and Logistics
Health
Human Services
Industrial Equipment
Infrastructure and Transportation
Insurance
Life Sciences
Media and Entertainment
Metals
Mining
Pensions
Postal
Public Safety
Public Service and Government
Retail
Revenue
Social Security
Travel
Utilities
I need help finding the right topic
Login
or
Register
Cross Channel Integration: The Next Step for High Performing Retailers
View Larger
Download PDF
PDF Help
E-mail
Print
Share
Save
Saved
Access your saved content
Broadband internet penetration is pervasive in Europe and in the U.S.
Overview
In The Netherlands there are more broadband internet connections than anywhere else in Europe. Smart phone sales and Out of Home Internet usage are on the rise, and shopper demands are changing. More than ever before shoppers are looking for more: more convenience, more choice, more information. Customers are adopting trends and new technology faster than ever before, and brands are struggling to keep up with the pace.
In retail, the implication is that this is all shaping up to be a shopper driven revolution, with customers shopping online, in the store, on their mobile phones, and switching in between them without any concept of borders.
Analysis
Consumers are beyond the stage where they only jump channels when moving from information gathering to the sales transaction. Today they expect more from their retail brands. During their customer journey they want to be in control of their shopping experience and have the convenience of jumping channels during e.g. the transaction stages including product selection, payment, collection and return. Cross-channel services that require the retailers to have an integrated channel strategy that will ultimately support a cross-channel dialogue relevant to that consumer.
Myth or reality?
Accenture has recently conducted research on the supply and demand for cross-channel retail services in Holland. Having interviewed more than 2,000 consumers and 20 top Dutch retailers the result was clear: as price is increasingly becoming a non-differentiating factor – consumers are looking for choice and convenience of an experience where they can be in touch with their ‘always on’ or 24x7 accessible retail brands.
On the other hand, retailers recognize this customer evolution and are developing cross-channel strategies aimed at improving the customer experience. They are moving beyond adding IT-driven online channels, and are gradually transforming into customer centric organizations, rather than focusing on product, price and bricks and mortar channel. There is a race in the European retail market, and in Holland as our research shows.
Contact
Marc Plasschaert
for more information.
Get in touch
0800 - 0230865 / 35 314078952
E-mail us
More contact options
Recently Viewed
     
Social Banking: Social Network Imperative
Georgetown Public Policy Institute Dialogue Series
IT Transformation for the Retail Industry
Betting on Science: Disruptive Technologies in Transport Fuels
Most Popular
     
Most Viewed
Most Saved
See More...
Also See:
RECOMMENDATIONS
Cross Channel Integration - Accenture Netherlands
Read about Accenture Netherland's research on Cross Channel Integration for retailers and learn about the latest trend in the Netherlands.
cross channel integration, accenture netherlands
Yes Yes
Facebook
Follow us on Facebook
Facebook
Twitter
Follow us on Twitter
Twitter
Podcasts
Subscribe to our podcasts
Podcasts
Newsletters
Subscribe to our newsletters
Newsletters
LinkedIn
Join the discussion in the High Performance Community on Linkedin
LinkedIn
YouTube
Follow us on YouTube
YouTube
RSS
Subscribe to feeds
RSS
Blogs
Follow our people on Blogpodium
Blogs
Videos
Watch our videos
Videos
Mobile
Download our app
Mobile