Digital Marketing - Accenture Interactive

Flexible. Relevant. Insight-driven. These are the watchwords of the digital age.

Our Digital Consulting group helps companies achieve agile, intelligent digital marketing and rich, compelling experiences using Accenture Interactive’s Intelligent Digital Platform.

According to a recent Gartner report on CIO spending trends, five out of the top 10 CIO priorities involve investment in digital marketing properties. Yet as good as their intentions may be, marketers are left struggling to create effective strategies that are relevant to an ever-shifting and increasingly disjointed landscape of digital marketing touch points.

A typical response: Create a patchwork of efforts with resources focused on disparate online channels using disjointed platforms.

Digital Consulting’s aim: Help clients transform from fragmented and inefficient to agile and highly relevant. Through our leading-edge approaches, companies can drive superior returns.

Accenture Digital Diagnostics
Accenture Digital Diagnostics addresses website optimization issues, simplifies and improves the efficiency and scalability of your digital operations. Learn more about Accenture Digital Diagnostics.

Featured Research
P&G and Accenture Explore a New Universe (AMR Research)
AMR Research spotlights Accenture Interactive, the Accenture Intelligent Digital Platform and our work with Procter & Gamble.

Contact us to find out how Accenture Interactive can work together with your company to achieve high performance in Digital Consulting, Marketing Analytics, and Media Management and accelerate the journey towards agile intelligent marketing.

Digital Consulting takes a new approach to the world of online—one that is dynamic and highly relevant. We help companies more effectively promote their brands using the Internet, mobile and other interactive channels. We help clients design, deliver and manage compelling, connected experiences across all digital channels and seamlessly integrate them with traditional marketing.

Contact us to find out how Accenture Interactive can work together with your company to achieve high performance in Digital Consulting, Marketing Analytics, and Media Management and accelerate the journey towards agile intelligent marketing.

Digital Consulting has developed a web platform infrastructure that promises to transform the way companies market online. The Intelligent Digital Platform is a scalable environment that enables agile marketing at corporate, category and brand levels.

The Intelligent Digital Platform joins modular Web development with data, analytics and content delivery in new ways that lead to more compelling online experiences and improve marketing efficacy.

It also bridges the gap between systems like content management, search and campaign allowing each to work together to deliver more dynamic, relevant content that meets the objective of specific brands.

Through the platform, brand managers move from a one-size-fits-all web development approach to customized experiences with activity reports, and business impact assessments at the brand segment level.

Accenture provides clients outsourced services for strategy, implementation and management of compelling online experiences on the Intelligent Digital Platform. We blend on-shore and off-shore models to provide the most powerful analytical capabilities at reasonable costs.

Contact us to find out how Accenture Interactive can work together with your company to achieve high performance in Digital Consulting, Marketing Analytics, and Media Management and accelerate the journey towards agile intelligent marketing.