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It is clear that banks are now operating in a new environment, where the economic fundamentals have changed, and even more significantly, so has the customer.
The opportunity for banks is to recognize the new nature of this self-directed customer early in order to rebuild profitability and achieve competitive advantage.
Responding to the New, Self-Directed Customer
Accenture’s global survey of banking executives found that average customer profitability has still not recovered to the levels seen before the economic downturn. This is largely due to a shift in customer behavior and expectations.
Learn more by reviewing our earlier research in the Banking 2012 series.
Other banking topics.
August 4, 2010
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