Digital Disruption in Banking: Consumer Expectations vs CMO Realities
Parallel 2014 Accenture surveys reveal a gap between what customers want, and what banks are currently providing. To bridge this gap, banking CMOs need to focus on three key areas: digital, customer relationships, and analytics.
Digital transformers know that digital isn't just a tool for improving business efficiency but something more profound.
Digital transformers are accelerating adoption of an integrated digital business strategy in response to customers’ redefinition of markets. Simultaneously, digital technology enables these markets to change the nature of competition in across industries.
A New Era in Banking: Landscape After the Battle
Learn more about this new book that identifies the main drivers of change at the heart of today's wholesale transformation of the financial services industry.
Winning the race for relevance with UK banking customers
A recent Accenture survey shows the growing complexity in how consumers want to interact with banks in the digital age.
CEO Briefing 2014: Why Digital Technology is a Must for Banks
There’s an urgent need for banks to embrace the digital revolution, especially as corporations in other sectors such as retail, telecommunications or software enter segments of traditional banking.
Digital Consumer Tech Survey 2014
New research from Accenture shows that consumer interest in connected devices is higher than ever.
Every Business Is a Digital Business
With better trust and alignment, marketing and IT can create a digital marketing strategy that improves customer experiences across channels.