Moving Beyond Listening and Monitoring: Social Media Marketing for Financial Services
With advances in optimization tools, analytics and software, social media is now much more of a science than an art.
International Landscape of Innovation in Payments
Innovation is transforming the payments industry globally. Be it small companies, banks, card companies, payment service providers (PSPs) or nonfinancial institutions such as retailers, all are innovating to stay competitive.
Leveraging digital technologies to build trusting and lasting relationships with customers.
Organizations trying to engage customers have invested millions of dollars in the latest tools and practices without realizing the increases in customer satisfaction and loyalty they expected.
Seamless Payments: The Missing Link in the Omnichannel Experience: Become more relevant to merchants and customers to generate new revenue
Is the status quo in payments solutions suited to the omnichannel world? The reality is that most traditional payments solutions are not seamless enough.
Digital Disruption in Banking: Consumer Expectations vs CMO Realities
Parallel 2014 Accenture surveys reveal a gap between what customers want, and what banks are currently providing. To bridge this gap, banking CMOs need to focus on three key areas: digital, customer relationships, and analytics.
Digital transformers know that digital isn't just a tool for improving business efficiency but something more profound.
Digital transformers are accelerating adoption of an integrated digital business strategy in response to customers’ redefinition of markets. Simultaneously, digital technology enables these markets to change the nature of competition in across industries.
A New Era in Banking: Landscape After the Battle
Learn more about this new book that identifies the main drivers of change at the heart of today's wholesale transformation of the financial services industry.