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Irish organisations are optimistic about the future, and need to continue to invest in real and sustained change.
Success will only be achieved with the right mix of strategy, investment and execution. There is no time to lose.
Turbulence for the CMO: Charting a Path for the Seamless Customer Experience
Chief marketing officers (CMOs) must pursue opportunities to restructure their marketing organizations to deliver seamless, relevant customer experiences.
Taking a Fresh Look at Customer Segmentation: Winning the Lotto
Artificial intelligence technologies are driving next-generation customer segmentation to improve relevance, targeting, and return on marketing investment.
Accenture Interactive – Driving Superior Marketing Performance through Relevance at Scale
This brochure gives an overview of how the CMO agenda has evolved in the digital world and how Accenture Interactive is driving superior marketing performance at scale to meet the new demands.
Navigating the Digital Media Market: How to Maximize the Potential of New Advertising Models
Find out the promise and the reality of today’s increasingly popular digital advertising models to develop a strong marketing strategy that maximizes your media spend.
Is Ireland Ready?
Irish organisations are planning for the Changing Consumer. Success for Ireland's future will depend on decisions taken now. Download the report from the Economist Intelligence Unit here.
Energizing Global Growth: Understanding the Changing Consumer
While growth has been slow to return to developed economies, and with some of the largest emerging economies showing signs of slowdown, shareholder expectations remain high and are already factored into the market.
Serving the non stop customer
A customer's path to purchase used to be linear. Now the journey is dynamic, accessible and continuous. Marketing executives need a new model that can help them become and remain relevant to their customers in this uncharted environment.
From Marketing Communications to Experience Engineering: The New Role for CMOs in the Digital Era
CMOs–and entire marketing organizations–must embrace all aspects of digital technology, focusing on customer experiences and business outcomes like never before. When it comes to marketing in the digital age—and meeting the expectations of today's consumers—one-size-fits-all means nothing.
2013 Technology Vision 2013: Every Business Is a Digital Business
Every business is now a digital business, and every executive needs to be able to understand the implications of technology trends and innovations for their company and industry. Without this insight, the company will not be well positioned to achieve high performance.
Monetizing the Personal Touch: Meeting the Multichannel Marketing Challenge
Survival in the digital era means delivering personalized experiences to all customers, across all channels—every time.
Making it Relevant: Optimizing the Digital Marketing Experience
Discover why cloud-based digital marketing platforms provide the foundation to deliver the most relevant customer experiences at scale to optimize marketing performance.
Towards Greater Intimacy in a Privacy-Restricted World
When it comes to marketing in the digital era, marketers want as much knowledge about consumers as they can get. Where do they shop? What websites do they visit? What are their likes and dislikes? The list goes on.
Got the R factor? Driving breakthrough performance in the Era of Relevance
It is the Era of Relevance. Consumers are in control—they want relevant offers online, on the go and at the store. They reward relevance but punish irrelevance by clicking away, disengaging and—worse—broadcasting their dissatisfaction through social media.
Playing Your Digital Cards Right
Corporate strategists are using gamification techniques to create stronger ties to customers and employees, employees and other vital communities of interest.
Delivering Public Service of the Future
This report, Delivering Public Service for the Future: Navigating the Shifts, describes four profound structural shifts and a corresponding framework of practical actions governments can undertake to deliver the public service outcomes citizens want at a cost that can be sustained.
Banking on Digital: Building Trust and Innovation in Financial Services
Pragmatic Financial Services providers are looking to digital to redefine customer relationships—and it is paying dividends. Now more than ever, banks must reconnect with customers, rebuild trust and rethink the banking experience.
Social Media, Enabling Relevance at Scale in an Always on, Always-connected World
In an age of information overload and unlimited choices, brand engagement is driven by providing precisely relevant experiences that attract and hold the attention of each consumer.
The Voice of the Irish Consumer
Accenture's Consumer Survey 2012 results - Loyalty wanes as Irish consumers increasingly rely on independent online information to make purchasing decisions.
Fast Forward to Growth: Seizing Opportunities in High-Growth Markets
The vast majority of multinational companies are looking to high-growth emerging markets as part of their efforts to achieve high performance, particularly given more limited opportunities in developed economies.
The Irish Mobile Web Watch 2012 Survey
A comprehensive study of mobile trends in Ireland spawning new growth opportunities in the convergence era.