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We are at a tipping point for consumers, citizens, employees, governments and businesses.

A "New Normal" is emerging that is transforming interactions between people and organisations on an unprecedented scale. It will change the way we live, work and do business in a fundamental way over the next few years.

But every change brings opportunity. The Changing Consumer opportunity could drive growth and jobs in Ireland if we respond now.

Momentum is building. Where should organisations invest now?

Contact us

If you would like to discuss the Changing Consumer and the opportunity for your organisation, please get in touch.

Vicky Godolphin
Vicky Godolphin
Head of Digital and Marketing Services,
Accenture Management Consulting Ireland
Mary Moloney
Mary Moloney
Management Consulting Client Director,
Accenture Uk & Ireland
Rebecca Gilmore
Rebecca Gilmore
Head of Customer & Marketing Services,
Accenture Management Consulting Ireland
Nina Gallagher
Nina Gallagher
Head of Digital Services,
Accenture Management Consulting Ireland
Hilary O'Meara
Hilary O'Meara
Head of Technology,
Accenture Ireland
Edel Lynch
Edel Lynch
Head of Analytics,
Accenture Ireland
Cathal Quigley
Cathal Quigley
Client Director,
Accenture Ireland
Paul Duff
Paul Duff
Head of Health & Public Service,
Accenture Ireland
View the Infographic Here: This opens in a new window.

The Connected Consumer is Here.

Our 2013 consumer pulse survey shows consumers are spending, fickle and more demanding than ever.

Mobile Web Watch Survey 2013

Discover, the key findings of Accenture's global Mobile Web Watch survey that was conducted this year across 26 countries, with 30,000 respondents, including 700 respondents from Ireland.
View the Mobile Web Watch 2013 Infographic

Irish Digital Consumer Research

Vicky Godophin, discusses research on the Irish Digital Consumer in association with UCD Michael Smurfit, the research reveals that 82% of Irish consumers are now continuously comparing offers by different companies online, and that more than 90% of customers are likely to switch providers if offered a better deal.
Digital Channels Have Succeeded in Gaining Acceptance Among Customers


Is Ireland Ready?
Irish organizations are planning for the Changing Consumer. Success for Ireland's future will depend on decisions taken now.

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The New Normal
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Empowered by a combination of technology, economic conditions, shifting demographics, and industry convergence, the changing consumer is creating this "New Normal" with unstoppable momentum and tipping the balance of power in their favour.

The Connected Consumer is Here
Find out more about the 2013 Consumer Pulse Survey and gain insight into the 3 imperatives to engage with the connected consumer.
The Changing Consumer – Ireland's Opportunity
Where are the opportunities in Ireland? How should organisations embrace the change?
The Connected Consumer
Irish consumers have embraced Digital technologies, giving them more power than ever before.
Dealing with the new DNA
The Changing Consumer is re-writing the rules of how we sell to different segments.
The Mobile Consumer
Ireland is a front runner in the adoption of mobile devices to access the Internet.
The Changing Citizen and a Public Service of the Future
A review of the structural shifts and actions governments can undertake to deliver the public service outcomes that the changing citizens wants and at a cost that can be sustained.
The Future is Digital
Ever wondered about the future of digital? We asked Accenture people's kids what they think. The future is in safe hands.
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Steps for Success
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Ireland's organisations are looking forward with ambition for the future.

If you want to keep up with today's consumers, citizens and employees and continue to be successful, you need to adopt the consumers' new rules.

There are five imperatives to respond to the New Normal. Stay tuned for more.

Put Digital at the Heart of the Business
Digital is a core channel and much more. It will help organisations reinvent the whole organisation.
Read article: Achieving Relevance at Scale through Analytics: This opens in a new window
Develop your Organisation's IQ and EQ
As your business is flooded with data, success will depend on the ability to apply analytics and insights to the right data, at a strategic and a customer level.
Embrace New Ecosystems
The survivors will be those that embrace globalisation, convergence, outsourcing and partnering
Read article: Consumerise the Workforce: This opens in a new window
Consumerise the Workforce
Embrace your employees "inner consumer" by breaking down traditional decision making processes, and encouraging collaboration at work.
Move at Consumer Speed
Move at Consumer Speed
There is no point in being Customer Centric if you are unable to keep up with consumer demands. The key is to be both open and lean. Coming Soon …
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Latest Thinking
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Irish organisations are optimistic about the future, and need to continue to invest in real and sustained change.

Success will only be achieved with the right mix of strategy, investment and execution. There is no time to lose.

Digital Banking Infographic:
Digital Channels Have Succeeded in Gaining Acceptance Among Customers
 
Vicky Godolphin
Vicky Godolphin
Head of Digital and Marketing Services,
Accenture Management Consulting Ireland
Banking Digital Static Infographic:
Banking on Digital: Put digital at the heart of your customer engagement strategies
 
Vicky Godolphin
Vicky Godolphin
Head of Digital and Marketing Services,
Accenture Management Consulting Ireland
Banking on Digital: Building Trust and Innovation in Financial Services
Banking on Digital: Building Trust and Innovation in Financial Services
Pragmatic Financial Services providers are looking to digital to redefine customer relationships—and it is paying dividends. Now more than ever, banks must reconnect with customers, rebuild trust and rethink the banking experience.
Vicky Godolphin
Vicky Godolphin
Head of Digital and Marketing Services,
Accenture Management Consulting Ireland
Turbulence for the CMO
Turbulence for the CMO: Charting a Path for the Seamless Customer Experience
Chief marketing officers (CMOs) must pursue opportunities to restructure their marketing organizations to deliver seamless, relevant customer experiences.
Vicky Godolphin
Vicky Godolphin
Head of Digital and Marketing Services,
Accenture Management Consulting Ireland
Taking a Fresh Look at Customer Segmentation
Taking a Fresh Look at Customer Segmentation: Winning the Lotto
Artificial intelligence technologies are driving next-generation customer segmentation to improve relevance, targeting, and return on marketing investment.
Edel Lynch
Edel Lynch
Head of Analytics,
Accenture Ireland
Accenture Interactive – Driving Superior Marketing Performance through Relevance at Scale
Accenture Interactive – Driving Superior Marketing Performance through Relevance at Scale
This brochure gives an overview of how the CMO agenda has evolved in the digital world and how Accenture Interactive is driving superior marketing performance at scale to meet the new demands.
Nina Gallagher
Nina Gallagher
Head of Digital Services,
Accenture Management Consulting Ireland
Navigating the Digital Media Market
Navigating the Digital Media Market: How to Maximize the Potential of New Advertising Models
Find out the promise and the reality of today’s increasingly popular digital advertising models to develop a strong marketing strategy that maximizes your media spend.
Nina Gallagher
Nina Gallagher
Head of Digital Services,
Accenture Management Consulting Ireland
Economist Report
Is Ireland Ready?
Irish organisations are planning for the Changing Consumer. Success for Ireland's future will depend on decisions taken now. Download the report from the Economist Intelligence Unit here.
Vicky Godolphin
Vicky Godolphin
Head of Digital and Marketing Services,
Accenture Management Consulting Ireland
Energizing Global Growth: Understanding the Changing Consumer
Energizing Global Growth: Understanding the Changing Consumer
While growth has been slow to return to developed economies, and with some of the largest emerging economies showing signs of slowdown, shareholder expectations remain high and are already factored into the market.
Vicky Godolphin
Vicky Godolphin
Head of Digital and Marketing Services,
Accenture Management Consulting Ireland
Serving the non stop customer
Serving the non stop customer
A customer's path to purchase used to be linear. Now the journey is dynamic, accessible and continuous. Marketing executives need a new model that can help them become and remain relevant to their customers in this uncharted environment.
Rebecca Gilmore
Rebecca Gilmore
Head of Customer & Marketing Services,
Accenture Management Consulting Ireland
From Marketing Communications to Experience Engineering: The New Role for CMOs in the Digital Era
From Marketing Communications to Experience Engineering: The New Role for CMOs in the Digital Era
CMOs–and entire marketing organizations–must embrace all aspects of digital technology, focusing on customer experiences and business outcomes like never before. When it comes to marketing in the digital age—and meeting the expectations of today's consumers—one-size-fits-all means nothing.
Vicky Godolphin
Vicky Godolphin
Head of Digital and Marketing Services,
Accenture Management Consulting Ireland
2013 Technology Vision 2013: Every Business Is a Digital Business
2013 Technology Vision 2013: Every Business Is a Digital Business
Every business is now a digital business, and every executive needs to be able to understand the implications of technology trends and innovations for their company and industry. Without this insight, the company will not be well positioned to achieve high performance.
Hilary O'Meara
Hilary O'Meara
Head of Technology,
Accenture Ireland
Monetizing the Personal Touch: Meeting the Multichannel Marketing Challenge
Monetizing the Personal Touch: Meeting the Multichannel Marketing Challenge
Survival in the digital era means delivering personalized experiences to all customers, across all channels—every time.
Rebecca Gilmore
Rebecca Gilmore
Head of Customer & Marketing Services,
Accenture Management Consulting Ireland
Making it Relevant: Optimizing the Digital Marketing Experience
Making it Relevant: Optimizing the Digital Marketing Experience
Discover why cloud-based digital marketing platforms provide the foundation to deliver the most relevant customer experiences at scale to optimize marketing performance.
Nina Gallagher
Nina Gallagher
Head of Digital Services,
Accenture Management Consulting Ireland
Towards Greater Intimacy in a Privacy-Restricted World
Towards Greater Intimacy in a Privacy-Restricted World
When it comes to marketing in the digital era, marketers want as much knowledge about consumers as they can get. Where do they shop? What websites do they visit? What are their likes and dislikes? The list goes on.
Edel Lynch
Edel Lynch
Head of Analytics,
Accenture Ireland
Got the R factor? Driving breakthrough performance in the Era of Relevance
Got the R factor? Driving breakthrough performance in the Era of Relevance
It is the Era of Relevance. Consumers are in control—they want relevant offers online, on the go and at the store. They reward relevance but punish irrelevance by clicking away, disengaging and—worse—broadcasting their dissatisfaction through social media.
Nina Gallagher
Nina Gallagher
Head of Digital Services,
Accenture Management Consulting Ireland
Playing Your Digital Cards Right
Playing Your Digital Cards Right
Corporate strategists are using gamification techniques to create stronger ties to customers and employees, employees and other vital communities of interest.
Vicky Godolphin
Vicky Godolphin
Head of Digital and Marketing Services,
Accenture Management Consulting Ireland
Delivering Public Service of the Future
Delivering Public Service of the Future
This report, Delivering Public Service for the Future: Navigating the Shifts, describes four profound structural shifts and a corresponding framework of practical actions governments can undertake to deliver the public service outcomes citizens want at a cost that can be sustained.
Paul Duff
Paul Duff
Head of Health & Public Service,
Accenture Ireland
Social Media, Enabling Relevance at Scale in an Always on, Always-connected World
Social Media, Enabling Relevance at Scale in an Always on, Always-connected World
In an age of information overload and unlimited choices, brand engagement is driven by providing precisely relevant experiences that attract and hold the attention of each consumer.
Nina Gallagher
Nina Gallagher
Head of Digital Services,
Accenture Management Consulting Ireland
The Voice of the Irish Consumer
The Voice of the Irish Consumer
Accenture's Consumer Survey 2012 results - Loyalty wanes as Irish consumers increasingly rely on independent online information to make purchasing decisions.
Vicky Godolphin
Vicky Godolphin
Head of Digital and Marketing Services,
Accenture Management Consulting Ireland
Read article: Fast Forward to Growth: Seizing Opportunities in High-Growth Markets: This opens in a new window
Fast Forward to Growth: Seizing Opportunities in High-Growth Markets
The vast majority of multinational companies are looking to high-growth emerging markets as part of their efforts to achieve high performance, particularly given more limited opportunities in developed economies.
Vicky Godolphin
Vicky Godolphin
Head of Digital and Marketing Services,
Accenture Management Consulting Ireland
The Irish Mobile Web Watch 2012 Surve
The Irish Mobile Web Watch 2012 Survey
A comprehensive study of mobile trends in Ireland spawning new growth opportunities in the convergence era.
Cathal Quigley
Cathal Quigley
Client Director,
Accenture Ireland
The Changing Consumer – Ireland’s Opportunity 
Read the Accenture commissioned Economist research on the emergence of changing consumer trends, which is transforming the way organisations in Ireland conduct business and maximize opportunity.
Changing consumer, consumer trends, Economist consumer research for organisations in Ireland Accenture
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