1) Consult your truth-tellers
Find industry visionaries who see the future more clearly than you do, and who won't sugar-coat it even when you want them to.
2) Pinpoint your market entry
Learn to separate the little bumps from the Big Bangs, choosing just the perfect moment to enter a new ecosystem.
3) Launch seemingly random experiments
Practice combinatorial innovation directly in the market, collaborating with suppliers, customers, and investors—who may be one and the same.
THE BIG BANG
4) Survive catastrophic success
Prepare to scale up from experiment to global brand in the space of months, if not weeks, and to redesign your technical and business architecture even while running at full speed.
5) Capture winner-take-all markets
Sacrifice everything, including short-term profits, to ensure victory in winner-take-all markets, especially when success with one disruptor can be leveraged into follow-on products that can be created and launched even faster than the original.
6) Create bullet time
Judiciously employ litigation and legislation to slow the progress of disruptors, even as you proceed with your own experiments, partnerships, and well-timed acquisitions.
THE BIG CRUNCH
7) Anticipate saturation
When consumers adopt and then abandon new products and services all at once, it's essential not to be caught with excess capacity or inventory.
8) Shed assets before they become liabilities
Knowing the right time to sell, and to whom, can mean the difference between your ability to develop the next disruptor and bankruptcy.
9) Quit while you're ahead
Courageous executives accept the inevitable, and announce their exit from current markets while they are still strong.
10) Escape your own black hole
Beware the deadly legacy of your older products and services once better and cheaper alternatives are readily available.
11) Become someone else's components
As humbling as the idea may sound, companies trapped in Entropy often find their best hope is to shut down retail business and transform into a supplier of parts and other resources for innovators in markets emerging elsewhere.
12) Move to a new singularity
Co-opt the tools of the disruptors and their investors, and use them to relocate your remaining assets to a healthier ecosystem.