Big Bang Disruption

Strategy in the Age of Devastating Innovation

Everything you need from business school in one very direct book. Big Bang Disruption elegantly and simply identifies why innovation happens in some new companies and how you can embrace and harness this new way of thinking.

Dick Costolo, CEO Twitter

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Introducing Big Bang Disruption

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12 Rules of Big Bang Disruption

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1) Consult your truth-tellers

Find industry visionaries who see the future more clearly than you do, and who won't sugar-coat it even when you want them to.

2) Pinpoint your market entry

Learn to separate the little bumps from the Big Bangs, choosing just the perfect moment to enter a new ecosystem.

3) Launch seemingly random experiments

Practice combinatorial innovation directly in the market, collaborating with suppliers, customers, and investors—who may be one and the same.

4) Survive catastrophic success

Prepare to scale up from experiment to global brand in the space of months, if not weeks, and to redesign your technical and business architecture even while running at full speed.

5) Capture winner-take-all markets

Sacrifice everything, including short-term profits, to ensure victory in winner-take-all markets, especially when success with one disruptor can be leveraged into follow-on products that can be created and launched even faster than the original.

6) Create bullet time

Judiciously employ litigation and legislation to slow the progress of disruptors, even as you proceed with your own experiments, partnerships, and well-timed acquisitions.

7) Anticipate saturation

When consumers adopt and then abandon new products and services all at once, it's essential not to be caught with excess capacity or inventory.

8) Shed assets before they become liabilities

Knowing the right time to sell, and to whom, can mean the difference between your ability to develop the next disruptor and bankruptcy.

9) Quit while you're ahead

Courageous executives accept the inevitable, and announce their exit from current markets while they are still strong.

10) Escape your own black hole

Beware the deadly legacy of your older products and services once better and cheaper alternatives are readily available.

11) Become someone else's components

As humbling as the idea may sound, companies trapped in Entropy often find their best hope is to shut down retail business and transform into a supplier of parts and other resources for innovators in markets emerging elsewhere.

12) Move to a new singularity

Co-opt the tools of the disruptors and their investors, and use them to relocate your remaining assets to a healthier ecosystem.

Meet the Authors

Larry Downes and Paul Nunes are the co-authors of “Big Bang Disruption: Strategy in the Age of Devastating Innovation.”

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Larry Downes

Larry Downes is an Internet industry analyst and author on the impact of disruptive technologies on business and policy. His first book, “Unleashing the Killer App,” was one of the biggest business bestsellers of the early 2000s. He is a columnist for Forbes and, and writes regularly for other publications including USA Today and the Harvard Business Review. He lives in Berkeley, CA.

Paul Nunes

Paul Nunes is the Global Managing Director of Research at the Accenture Institute for High Performance, and the Senior Contributing Editor at Outlook, Accenture's journal of thought leadership. His most recent book is “Jumping the S-Curve.” His research findings have been covered by the New York Times, Wall Street Journal, USA Today and Forbes. He lives in Boston, MA.

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Big Bang Disruption Wisdom

Larry and Paul continue to develop the ideas in “Big Bang Disruption” in a variety of publications. Follow their research here.

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Gaining foresight into changes that are sure to come, preparing for them and building the capability to respond quickly and effectively will enable organizations to embrace change and thrive in a new environment.

As architects of transformation, Accenture strategy experts—in business, technology, and operations —understand your industry and how to help you move from issue to outcome. We are happy to discuss how you can prepare for and embrace the coming change.

Big Bang Disruption 
Big Bang Disruption: Strategy in the Age of Devastating Innovation Watch a video that explains Big Bang Disruption. Navigate through the 12 rules for surviving in the Age of Devastating Innovation.
Big Bang Disruption, Innovation, Technology Disruption, Digital Disruption, Accenture, Accenture Institute for High Performance, Accenture High Performance Institute
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