It's Time to Play to Win in B2B

Enabled by technology, B2B customers are empowered and expect ongoing engagement. Most companies recognize that customer experience (CX) is crucial to achieving growth priorities; however, up to half of CX investments fail to deliver top results. B2B companies must stop "playing not to lose" and start playing to win.

B2B Customer Experience Research 
B2B Customer Experience Research - Accenture Sales and Customer Service
B2B Customer Experience Research
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