RESEARCH REPORT
In brief
Retail consumer behavior has changed
Retail consumers take stock of personal concerns
Fifty percent of consumers rank financial security as one of their top three priorities—a rise of more than one third in the last three months.
Retail consumers focus on the home for work and play
73%
of consumers favor socializing at home in the next six months (ranked in top three)
59%
of consumers favor connecting virtually with friends in the next six months (ranked in the top three)
Retail consumers shop locally, mindfully—and digitally
72%
of consumers are limiting food waste with 90% likely to continue post-crisis
61%
of consumers are making more environmentally friendly, sustainable or ethical purchases with 89% likely to continue post-crisis
Retailers to rebuild with responsibility and resilience
Sixty-seven percent of consumers agree or significantly agree that companies will ‘build back better’ by investing in longer-term, sustainable and fair solutions.
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