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 Driving High Performance through Challenging Times
In this comprehensive overview, Greg Douglass, the Global Managing Director for Accenture’s Media and Entertainment practice talks about the effects of the economic crisis on different industry sectors, as well as some of the inherent strengths of companies today as they seek to manage costs while still maintaining a commitment to innovation and careful investments. New strategies and solutions are critical in areas such as digital transformation and digital advertising.
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The Future of Digital Transformation
Evolving consumer behaviors, new technologies and devices, difficult economic conditions—these trends and others are permanently altering the strategy and operations of media and entertainment companies. In this podcast, David Wolf—Accenture’s Global Lead for Digital Transformation in the Media and Entertainment practice—talks about the technologies and solutions that are transforming the marketplace and about what companies need to do to achieve high performance in this exciting but challenging environment.
Advertising Models for the Digital Age
Challenging economic times are being felt everywhere, but perhaps nowhere more so than in the advertising industry. In this podcast Emily O'Halloran—the Global Lead for Accenture's Digital Advertising practice—talks about the advertising models and innovations needed to drive user growth and high performance in the digital industries.
Trends in Digital Optimization and Marketing
In this podcast, Philipp Stauffer, a senior executive with Accenture Marketing Sciences, speaks about some of the challenges companies are facing in "going digital." To drive high performance even in these challenging economic conditions, companies must incorporate new kinds of analytics and optimization capabilities into the DNA of their organizations.
The Changing Face of the Mobile Web
Consumers are increasingly surfing the Web through their mobile devices. How is this trend, and the technologies that make it happen, altering the digital landscape? In this podcast, Lars Kamp—an executive with the Accenture Strategy Practice—talks about the characteristics of the mobile Web and about what it means for the strategies and innovations of today's media and entertainment companies.