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Skandia Team GBR is the world's leading Olympic sailing team, having topped the medals table at the 2000, 2004 and 2008 Olympic Games. At the 2008 Olympic Games, the Team achieved their best Olympic medal haul for 100 years winning four gold medals and one silver and one bronze medal.
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The squad comprises 92 members from around the United Kingdom. The sailors regularly compete in regattas around the world as part of their Olympic campaigns.
The partnership between Skandia Team GBR and Accenture delivers across four key areas for the company: providing high-end networking events for client entertaining and business development fulfillment ; enhancing its brand profile in the United Kingdom through a series of branding opportunities (e.g. mainsail branding and official team kit), and driving employee engagement through the creation of Accenture's own internal supporters club to get staff actively involved in following the progress of Skandia Team GBR on the road to Beijing.
Finally, in addition to helping maximise its own marketing investment, Accenture is working closely with the Royal Yachting Association, the governing body of sailing in the United Kingdom, to identify areas where its consulting and technology expertise can be given on a value-in-kind basis to make a real impact on the performance of the world's leading sailing team.
As part of the sponsporship programme, Accenture has developed the Accenture Rewards & Recognition Programme. Each Skandia Team GBR sailor, together with the team's support staff, has the opportunity to win one of four awards annually, all of which are linked to the team's core values and are voted for by the team members. In addition, money is allocated to those sailors who make additional appearances for Accenture at internal events and conferences over the year.