This is the ninth year that Accenture has joined with The Marketing Society to celebrate marketing excellence from across the United Kingdom. The winners of this year’s awards were announced on 7th June and we would like to congratulate all of the winners.
The recession has changed the operating environment for us all but has also provided marketing leaders with an opportunity to make changes and integrate new technologies and strategies. This year more than ever we will be able to learn from the success of our industry colleagues and see how they have been able to lead in turbulent times.
This year’s overall winner, Waitrose, demonstrated all of these attributes. Waitrose is a worthy winner of the 2010 Grand Prix Award demonstrating an insight and intelligent execution that went into the launch of its Essential range of products. Read the Waitrose case study.
For more information about the Marketing Society Awards for Excellence 2010, please visit The Marketing Society Awards website.
If you would like to talk to someone at Accenture about how we can help your business, please contact Nick Smith, Global Lead, Marketing Transformation, on +44 20 7844 5253.
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Achieving marketing excellence
At Accenture, we conduct a wealth of proprietary research that aims to frame the key challenges facing marketers. A selection of recent marketing research follows:
Marketing Transformation
Even in uncertain times, opportunities for growth persist for companies that proactively seek them out and develop them effectively, while keeping a steady hand on cost and efficiency. For many companies, that time is now, if marketing is prepared to show the way. Read more here.
Consumer Behaviour Research 2009
A report on consumer behaviour in the new economy.
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Consumer behaviour typically returns to normal soon after recessions end. However, in extreme cases, such as the Great Depression of the 1930s, financial crisis may influence the consumer psyche for decades.
How consumers respond to signs of economic recovery will be closely watched over the coming months. This paper is the first of a series of Accenture research reports which seek to shed light on attitudes and behaviours of customers around the world, and explore the customer-centric practices that drive high performance by winning and keeping these customers. Read more here.
Global Consumer Satisfaction Survey 2009
This paper is one of a series of reports on consumer behaviour during the downturn and beyond, based on in-depth Accenture research. In this paper, we highlight key findings from our most recent consumer satisfaction survey—an annual program—and offer recommendations for shaping customer service experiences that help capture and retain valuable relationships. Read more here.