Accenture at MWC Barcelona 2024

Julie Sweet's keynote emphasized change in communications, collaboration, the GMSAs Open Gateway, and AI with CEOs from Ethio Telecom, Telstra Group, Deutsche Telekom, and Liberty Global.

Kathleen O'Reilly, Global CMT Industry Practices Chair, urged companies to embrace gen AI. Presenters from BT, Vodafone, SK Telecom and Ericsson emphasized the need for a solid technical base and responsible AI to support rapid AI application growth.

Lan Guan, Chief AI Officer, and top leaders from Telia and Verizon discussed strategic use of gen AI, showcasing its impact on talent management, operations, and network engineering, especially in 5G deployment.

Microsoft-sponsored session, led by Andy Tay, Global Lead – Cloud First, discussed smart factories, AI, Digital Twins, XR, 5G, IoT, and Automation. Real-world challenges: customization, security, flexibility, efficiency, sustainability.

Industry experts assessed the current state of XR in a session moderated by Yusuf Tayob. They discussed use cases, applications, and the fragmentation of digital worlds, questioning the proximity to widespread XR adoption and its true value today.

Laura Peterson, CMT NA Lead, discussed AI trends and strategies with panelists from SVP, NVIDIA, and Amdocs. They explored seamless AI integration in customer engagement across industries like telco, marketing, retail, and finance.

Executives from Huawei, Broadcom, Wind River Systems, Analog Devices, and Schneider Electric joined Jeff Wang, Chief Strategy & Growth Officer, Cloud First, to discuss cloud computing and intelligent edge technologies in shaping Industry 4.0.

Juhi Munjai, Managing Director, Strategy & Consulting Global Network alongside leaders from NTT Data, Turkcell, and XME.digital discussed the underlying causes of bias in AI systems namely the human touch, training and data algorithmic biases.

Michele Marrone discussed the real-time impact of 5G in sustainability and the energy transition in the railway industry. Clients and partners highlighted the crucial role of 5G in fueling the industry's evolution.

Jeff Wang led a panel discussion on the readiness of the manufacturing sector to adopt private wireless technologies, addressing challenges and opportunities in scaling it up and enhancing connectivity and operational efficiency.

Teresa Tung discussed deploying gen AI and LLMs in industrial environments, focusing on safety scenarios. Clients shared insights on AI applications in manufacturing and future industry design.

Sulabh Agarwal and experts from telcos, FinTech, and payments partners discussed next-gen payments, driven by data and modernized tech, facilitating connected digital experiences across businesses, consumers, devices, and machines.Intelligent Network Operations & Automation.

Yusuf Tayob and senior leaders from Bolttech, Trustonic and Yabx explored how a deep understanding of market dynamics has been combined with new technologies to launch and rapidly scale the latest FinTech solutions.

Devyani Ozarde discussed the changing role of audience cultivators in the attention economy highlighting the importance of understanding the core audience, balancing content differentiation and cost efficiency, and diversifying revenue streams.