Accenture Interactive - Interactive Marketing: Services Overview

Customer relevance is the key to customer intimacy.

But with so much data and so much at stake, how do you become relevant to your customers?

Accenture Interactive has developed the platforms and programs that combine the science of data with the art of social media so you can identify trends that accurately predict behavior that turn browsers into buyers … and turn buyers into lifelong fans.

Contact us to find out how Accenture Interactive can work together with your company to achieve high performance in Digital Consulting, Marketing Analytics and Media Management and accelerate the journey towards agile intelligent marketing.

Accenture Interactive guides companies on the journey toward agile, intelligent marketing and helps businesses achieve high performance. The length and depth of the journey depends on specific needs. But the goal remains the same: To help clients achieve a dramatically more flexible, efficient and scalable way of reaching customers, serving them, and maintaining their loyalty.

We achieve this by:

• Placing analytics and intelligence at the core of our business
  
  
• Moving from point solutions to integrated platforms
  
  
• Providing complete managed services solutions
  
  
• Unlocking value through improved customer acquisition and conversion effectiveness
  
  
• Optimizing investments across digital and traditional channels
  
  

Accenture Interactive delivers insights and puts them into action.

Accenture Interactive offers a single source for meeting the challenges of the new marketing paradigm with a focus on:

Digital Consulting
Our digital marketing experts help clients:

• Promote brands more effectively using the Internet, mobile and other interactive channels.
  
  
• Extend beyond online marketing by integrating additional digital channels into the marketing mix—i.e., mobile messaging.
  
  
• Design, deliver, and manage compelling, connected experiences across all digital channels, seamlessly integrating them with traditional marketing.
  
  
• Incorporate real-time and automated marketing solutions.
  
  

Marketing Analytics
Our Marketing Analytics group focuses on measuring, managing, and analyzing marketing performance to maximize effectiveness and optimize the return of investment of marketing.

We do this by:

• Optimizing metrics to best monitor marketing performance.
• Developing dashboards to create new levels of performance visibility.
• Enabling better business decision making.
  
  

Media Management
Our Media Management team helps clients measure, manage and analyze offline and online media assets, ensuring that they work in a complementary fashion. Our approach helps to optimize media purchasing and trafficking. And we enable clients to identify new targeting, cross-sell and up-sell opportunities to gain the most value from their media investments. We:

• Work with more than half of the Advertising Age top 100 advertisers globally.
  
  
• Audit more than $14 billion of advertising spending per year globally; more than five times our nearest competitor.
  
  
• Maintain an international presence in markets accounting for 90 percent of global media spending worldwide.

Contact us to find out how Accenture Interactive can work together with your company to achieve high performance in Digital Consulting, Marketing Analytics and Media Management and accelerate the journey towards agile intelligent marketing..