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Reinventing the forest products industry

May 1, 2020

RESEARCH REPORT

In brief

Tap into opportunity

80%

of surveyed consumers plan to buy more eco-friendly products over the next five years.

55%

perceive paper-based packaging to be the most environmentally friendly.

Plant the seeds of success

Forest products companies need to begin reinventing themselves now in order to become the disruptor, rather than the disrupted.

Nurture deep-rooted, sustainable growth

1. Adopt a transformative purpose

Claim the high ground with respect to sustainability by tackling social and technical problems, implementing new technologies and elevating the employee experience.

2. Invest in innovation

Build an innovation culture and capabilities to accelerate change, embracing strong leadership to manage risk while challenging conventional thinking and legacy products.

3. Pivot wisely and quickly

Execute a winning strategy by addressing emerging technologies, sustainability and the circular economy with the agility to turn market change to your advantage.

Get ready to branch out

Fredrik Engdar

Managing Director – Global Forest Products Lead


Michael Craig

Director – North America Forest Products Lead

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