Register to receive Accenture's Consumer Broadcast Survey - Television in Transition.

Consumers worldwide are increasingly dissatisfied with the user experience provided by traditional television and they are increasingly excited by the availability of new choices and ready to adopt new modes of consumption.

This is just one of the findings from Accenture's 2008 Broadcast Consumer Study. Accenture surveyed the television viewing habits of 7,000 consumers across 8 countries, ranging in age from 16 to 64.

The research from this survey represents a detailed investigation into consumer attitudes around new ways of consuming and interacting with television content − a quantum leap that sheds light on the question of how we define ‘television’ today. Among other things, the survey explores contrasting attitudes between younger and older television viewers and the implications of geographic variations. The survey also examines what content creators and distributors should be doing now and in the future to capitalize on the trends we have identified.

Register to receive Accenture's Consumer Broadcast Survey - Television in Transition.