News and Events
June 3, 2013
NEW YORK; June 3, 2013 – Accenture (NYSE: ACN) has unveiled a new version of its Accenture CAS software, designed to help consumer goods companies better support sales processes and operations through enablement of their mobile workforce, effective and flexible promotion planning, and fast access to accurate data.
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March 15, 2013
NEW YORK; Mar. 15, 2013 – Accenture (NYSE: ACN) received a high vendor assessment for its Accenture CAS Trade Promotion Management (TPM) software solution in Gartner Inc.'s recently published "Vendor Panorama for Trade Promotion Management in Consumer Goods."
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News 2012
November 6, 2012
NEW YORK; Nov. 6, 2012 – Accenture (NYSE:ACN) has completed its acquisition of NewsPage, a leading provider of integrated distributor management and mobility software for the consumer goods industry in emerging markets.
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August 30, 2012
NEW YORK; Aug. 30, 2012 – Accenture (NYSE:ACN) has entered into an agreement to acquire Singapore-based NewsPage Pte Ltd ("NewsPage"), a leading provider of integrated distributor management and mobility software for the consumer goods industry in emerging markets.
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June 5, 2012
NEW YORK; June 5, 2012 – Accenture (NYSE: ACN) has launched a new, preconfigured version of its highly regarded Accenture CAS software platform called "Accenture CAS Lite." The new version offers consumer goods companies many of the advantages of the Accenture CAS software platform with a fast implementation and lower total cost of ownership. Accenture CAS Lite is offered on a Software as a Service (SaaS) basis, delivered from the cloud.
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March 29, 2012
NEW YORK; Mar. 29, 2012 – Accenture (NYSE: ACN) has signed a contract with Guinness Anchor Berhad (GAB) to license and implement its Accenture CAS software platform. The move is designed to help the leading Malaysian beer and stout company achieve excellence across its sales operations. Financial terms of the agreement were not disclosed.
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March 5, 2012
MILAN; Mar. 5, 2012 – Accenture (NYSE: ACN) has completed an innovative digital merchandising pilot for leading Italian baby food company Mellin SpA, part of the Danone Group. The program aimed to enhance the efficiency of Mellin's merchandising activities at the point of sale and increase product sales.
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February 13, 2012
KAISERSLAUTERN, Germany; Feb. 13, 2012 – Accenture (NYSE: ACN) announced today that its Accenture CAS software platform has been successfully implemented and is now in production at Rotkaeppchen-Mumm Sektkellereien, a leading sparkling wine company. Accenture CAS is an industry leading suite of customer management and mobility software applications and services for the consumer packaged goods industry.
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January 25, 2012
NEW YORK; January 25, 2012 – Accenture announced today that L'Oréal USA has selected Accenture CAS trade promotion management software to improve the efficiency of its trade promotions program. Accenture CAS is an industry leading suite of customer management and mobility software applications and services for the consumer packaged goods (CPG) industry. Financial terms were not disclosed.
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News 2011
November, 2011
DSD processes that effectively combine the capabilities of logistics with sales and marketing will play a much more relevant role in the future. This article appears in Consumer Goods Technology magazine in November 2011.
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October 10, 2011
NEW YORK; Oct. 10, 2011 - Accenture (NYSE: ACN) has launched Accenture CAS release 9, a new version of its suite of software solutions for the consumer goods industry. The enhanced platform will help consumer goods companies improve operational efficiencies across the sales, marketing and field service functions, reduce software ownership costs, grow cross-border operations, accelerate implementation of the software and improve sales performance.
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August 3, 2011
NEW YORK; August 3, 2011 – Accenture (NYSE: ACN) has been selected by L'Oreal U.K. to implement its Accenture CAS software platform in support of L'Oreal's field sales operations in the U.K. and the Republic of Ireland (R.O.I.). Financial terms of the agreement were not disclosed.
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April 19, 2011
NEW YORK; April 19, 2011 – Accenture (NYSE: ACN) has received a "Strong Positive" – the highest possible rating given – in Gartner's report entitled "MarketScope for Sales Force Automation in the Consumer Goods Industry" for its Accenture CAS solution.
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January 10, 2011
NEW YORK; January 10, 2011 – Accenture (NYSE: ACN) has completed its acquisition of CAS Computer Anwendungs- und Systemberatung AG (CAS), based in Kaiserslautern, Germany. CAS is a leading international provider of customer relationship management (CRM) and mobility software focused on retail execution and trade promotions for the consumer products industry.
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News 2010
November 19, 2010
NEW YORK; Nov. 19, 2010 – Accenture (NYSE:ACN) has agreed to acquire CAS Computer Anwendungs-und Systemberatung AG (CAS), based in Kaiserslautern, Germany, a leading international provider of customer relationship management (CRM) and mobility software focused on retail execution and trade promotions for the consumer products industry.
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Accenture CAS 2013 Webinar Series - "New innovations, enhanced insights" Introducing the new release of Accenture CAS
June 27, 2013 | Online – Register today to learn how the new release will enable greater flexibility in your planning and modeling and ultimately, increased transparency enabling faster and clearer decision making.
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Past Events
Accenture CAS 2013 Webinar Series - Mobility Platform
March 14, 2013 | Online – The Accenture CAS Mobility Platform webinar will help you learn how mobility empowers your business.
Accenture CAS 2013 Webinar Series – Digital Merchandising Service
March 21, 2013 | Online – The Accenture CAS Digital Merchandising Service webinar will introduces Release 1.1, which embraces enhanced performance and stability as well as improved usability for mobile applications and web portals.
Accenture CAS User Forum
December 2-4, 2012 | Atlanta, Georgia – The Accenture CAS User Forum brings together an audience of leading consumer goods executives and sponsors for an update on the software roadmap, client case studies and interactive demonstrations.
Shopper Marketing 2012
September 6-7, 2012 | Shanghai, China – This Shopper Marketing 2012 conference will gather the industry leaders to showcase on capturing accurate shopper insights, overcoming challenges in shopper marketing strategies implementation and in-store communications, and effective ways to sustain shopper loyalty.
GMA Executive Conference
August 25-28, 2012 | The Broadmoor | Colorado Springs, CO – The GMA Executive Conference has brought senior leaders from food, beverage and consumer product retailers and manufacturers together in the spirit of collaboration and camaraderie. The Executive Conference gathers the most influential CPG leaders for collaborative learning, trend-spotting, and problem solving, all with the goal of ensuring a bright and vibrant future for our industry, our employees and the consumers we serve.
Consumer Gods Sales & Marketing Summit
June 4-6, 2012 | The Roosevelt Hotel | New York, New York – Marketing in a Digital World: Transforming Consumer Dialogue into Business Opportunities. With the continued convergence of business and IT teams, the annual Consumer Goods Sales and Marketing Summit remains committed to providing a single thought-leadership forum for CG executives to network with peers, share ideas and experiences, and learn about important industry trends.
FMI Midwinter Conference
January 29-31, 2012 | Hilton Bonnet Creek| Orlando, Florida – The Midwinter Executive Conference is the premier annual senior executive leadership forum for the companies of all sizes operating in the dynamic retail food and consumer goods industry.
Route to Market Workshop
December 15-16, 2011 | Shenzhen, China – This consumer goods workshop showcases the best of Accenture CAS, Accenture Interactive, Accenture Mobility and the Consumer Goods & Services industry focus. The theme: Taming the complexities of the Chinese consumer market: New challenges, new rules, new opportunities for growth.
Promotion Optimization Institute Summit
November 6-8, 2011 | Chicago, IL – With two presentations on the agenda, Accenture presented a client case study and a formal response to the Trade Promotion Optimization Challenge. Following the challenge, Accenture CAS was named the overall winner finishing with first place in four out of five categories.
A Vendor with Industry Vision—Accenture CAS Evaluated in Gartner's Trade Promotion Management Assessment
For over 25 years, Accenture CAS has been a visionary in field sales automation--constantly reinventing itself since introducing the first Web-based TPM solution.
In Gartner's August 2012 Vendor Panorama for Trade Promotion Management in Consumer Goods, Accenture CAS received a high vendor assessment.
Gartner believes that technologies related to managing trade promotions have never been more relevant, as the average revenue expended by manufacturers for promotions now exceeds 20 percent. More and more companies are leaving spreadsheets for automated technologies, while others are adding promotion optimization capabilities.
Some of Accenture CAS differentiators include:
- Local and global CPG industry expertise
- A long standing record in TPO
- User friendly experience
- The ability to move from transactional to insightful to focused on promotional outcomes
- The ability to migrate between Hosted and on-premises solutions because the architecture is the same.
In the Vendor Panorama, Gartner profiles the TPM/TPO market and the leading TPM/TPO software vendors across core areas, including: Completeness, User Experience, Product Vision, Analytical Strength and Configurability. Below, find additional insights in each of the areas where Accenture CAS received full "Harvey Balls ratings."
- TPM/TPO Completeness: Accenture CAS is an integrated platform that delivers capabilities for managing trade promotions while simultaneously optimizing them in a single application. Accenture CAS gives the users a choice between "What If" scenario planning and constraint-based true optimization.
- User Experience: Accenture CAS has invested heavily in an excellent user interface recognizing that user adoption is a critical success factor to any TPM/TPO project. By focusing on the ease of managing Trade Promotions, Accenture CAS has delivered a single application with a superior user experience.
- Product Vision: Accenture CAS has been recognized as a visionary in sales force automation, and continues to work with leading industry experts to develop and deliver on a product roadmap well ahead of market demands.
- Analytical Strength: With a fully integrated TPM/TPO platform, users have access to all plan, historical and actual promotional information via user defined dashboards, delivering quick and focused analytics. This visibility enables timely decisions during all phases of a plan cycle, complete with post-event analytics supporting each promotion. Accenture CAS delivers detailed data in the right format for the right user.
- Configurability: Accenture CAS is easily configurable to meet the needs of your business regardless of channel – Direct/Indirect, Customer/Geographic or Brand/Product.
When looking for a better way to manage trade promotions – look no further than Accenture CAS. Read the report: Vendor Panorama for Trade Promotion Management in Consumer Goods, 31 August 2012, Dale Hagemeyer
Note: Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
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