News and Events

March 4, 2014

Accenture Introduces Enhancements to Accenture CAS Software to Help Consumer Goods Companies Build Efficient Sales Processes and Operations

NEW YORK; March 4, 2014 – To help consumer goods companies take the guesswork out of store promotions, Accenture (NYSE: ACN) has enhanced its Accenture CAS software with better support for promotional planning, sales processes and operations. Leveraging its flexible architecture, Accenture CAS release 10.1 includes new baseline and promotional planning capabilities to create an integrated sales platform that can result in more successful promotions and boosted revenue. Additional updates include new mobile functionality that can help maximize efficiency and additional options for distributor management.

Read the press release


January 28, 2014

Accenture Implements its Accenture CAS Retail Execution Solution at Reemtsma

NEW YORK; Jan. 28, 2014 – Accenture (NYSE:ACN) has successfully implemented its Accenture CAS Retail Execution software at Reemtsma Cigarettenfabrik GmbH, one of Europe's largest tobacco and cigarette producers and a subsidiary of Imperial Tobacco. The implementation will help Reemtsma improve the efficiency of its sales operations, including helping to increase product availability on the shelf.

Read the press release


October 14, 2013

Accenture Achieves High Vendor Assessment by Gartner Inc. in Vendor Panorama for Retail Execution

NEW YORK; October 14, 2013 – Accenture (NYSE: ACN) received a high vendor assessment for its Accenture CAS software solution in Gartner Inc.'s recently published "Vendor Panorama for Retail Execution in Consumer Goods."1 Accenture received high assessments in numerous "Company" categories, including Geographic Strategy, Vertical/Industry Strategy and Solution Completeness. Accenture also scored the highest assessment in "Product" criteria, including in Delivery Flexibility, User Experience, Analytical Capabilities and Configurability.

Read the press release


June 3, 2013

Accenture Introduces Next Generation of Accenture CAS Software for Consumer Goods Companies

NEW YORK; June 3, 2013 – Accenture (NYSE: ACN) has unveiled a new version of its Accenture CAS software, designed to help consumer goods companies better support sales processes and operations through enablement of their mobile workforce, effective and flexible promotion planning, and fast access to accurate data.

Read the press release


March 15, 2013

Accenture Achieves High Vendor Assessment by Gartner Inc. in Vendor Panorama for Trade Promotion Management

NEW YORK; Mar. 15, 2013 – Accenture (NYSE: ACN) received a high vendor assessment for its Accenture CAS Trade Promotion Management (TPM) software solution in Gartner Inc.'s recently published "Vendor Panorama for Trade Promotion Management in Consumer Goods."

Read the press release


News 2012

November 6, 2012

Accenture Completes Acquisition of NewsPage

NEW YORK; Nov. 6, 2012 – Accenture (NYSE:ACN) has completed its acquisition of NewsPage, a leading provider of integrated distributor management and mobility software for the consumer goods industry in emerging markets.

Read the press release


August 30, 2012

Accenture to Acquire NewsPage, a Leading Provider of Integrated Distributor Management and Mobility Software for the Consumer Goods Industry

NEW YORK; Aug. 30, 2012 – Accenture (NYSE:ACN) has entered into an agreement to acquire Singapore-based NewsPage Pte Ltd ("NewsPage"), a leading provider of integrated distributor management and mobility software for the consumer goods industry in emerging markets.

Read the press release


June 5, 2012

Accenture Launches 'Lite' Version of the Accenture CAS Software Platform For Consumer Goods Companies

NEW YORK; June 5, 2012 – Accenture (NYSE: ACN) has launched a new, preconfigured version of its highly regarded Accenture CAS software platform called "Accenture CAS Lite." The new version offers consumer goods companies many of the advantages of the Accenture CAS software platform with a fast implementation and lower total cost of ownership. Accenture CAS Lite is offered on a Software as a Service (SaaS) basis, delivered from the cloud.

Read the press release


March 29, 2012

Guinness Anchor Berhad Selects Accenture to Transform its Sales Systems

NEW YORK; Mar. 29, 2012 – Accenture (NYSE: ACN) has signed a contract with Guinness Anchor Berhad (GAB) to license and implement its Accenture CAS software platform. The move is designed to help the leading Malaysian beer and stout company achieve excellence across its sales operations. Financial terms of the agreement were not disclosed.

Read the press release


March 5, 2012

Accenture Completes Digital Merchandising Pilot for Mellin and Improves In-store Performance

MILAN; Mar. 5, 2012 – Accenture (NYSE: ACN) has completed an innovative digital merchandising pilot for leading Italian baby food company Mellin SpA, part of the Danone Group. The program aimed to enhance the efficiency of Mellin's merchandising activities at the point of sale and increase product sales.

Read the press release


February 13, 2012

Accenture Helps Deliver Improved Sales Operations at Rotkaeppchen-Mumm Sektkellereien

KAISERSLAUTERN, Germany; Feb. 13, 2012 – Accenture (NYSE: ACN) announced today that its Accenture CAS software platform has been successfully implemented and is now in production at Rotkaeppchen-Mumm Sektkellereien, a leading sparkling wine company. Accenture CAS is an industry leading suite of customer management and mobility software applications and services for the consumer packaged goods industry.

Read the press release


January 25, 2012

Accenture Adds L'Oreal USA to its Client Roster for Accenture CAS Trade Promotion Management Software

NEW YORK; January 25, 2012 – Accenture announced today that L'Oréal USA has selected Accenture CAS trade promotion management software to improve the efficiency of its trade promotions program. Accenture CAS is an industry leading suite of customer management and mobility software applications and services for the consumer packaged goods (CPG) industry. Financial terms were not disclosed.

Read the press release


News 2011

November, 2011

The Future of Direct Store Delivery

DSD processes that effectively combine the capabilities of logistics with sales and marketing will play a much more relevant role in the future. This article appears in Consumer Goods Technology magazine in November 2011.

Read the full article


October 10, 2011

New Accenture CAS Release 9 Software Suite for the Consumer Goods Industry Introduces Managed Service Capability

NEW YORK; Oct. 10, 2011 - Accenture (NYSE: ACN) has launched Accenture CAS release 9, a new version of its suite of software solutions for the consumer goods industry. The enhanced platform will help consumer goods companies improve operational efficiencies across the sales, marketing and field service functions, reduce software ownership costs, grow cross-border operations, accelerate implementation of the software and improve sales performance.

Read the Press Release


August 3, 2011

L'Oreal U.K. Selects Accenture to Support its Field Sales Operations

NEW YORK; August 3, 2011 – Accenture (NYSE: ACN) has been selected by L'Oreal U.K. to implement its Accenture CAS software platform in support of L'Oreal's field sales operations in the U.K. and the Republic of Ireland (R.O.I.). Financial terms of the agreement were not disclosed.

Read the Press Release


April 19, 2011

Anheuser-Busch InBev and Accenture Collaborate on Digital Merchandising Pilot

NEW YORK; April 19, 2011 – Accenture (NYSE: ACN) has received a "Strong Positive" – the highest possible rating given – in Gartner's report entitled "MarketScope for Sales Force Automation in the Consumer Goods Industry" for its Accenture CAS solution.

Read the Press Release


January 10, 2011

Accenture Completes Acquisition of CAS Computer Anwendungs- und Systemberatung AG

NEW YORK; January 10, 2011 – Accenture (NYSE: ACN) has completed its acquisition of CAS Computer Anwendungs- und Systemberatung AG (CAS), based in Kaiserslautern, Germany. CAS is a leading international provider of customer relationship management (CRM) and mobility software focused on retail execution and trade promotions for the consumer products industry.

Read the Press Release


News 2010

November 19, 2010

Accenture Agrees to Acquire CAS Computer Anwendungs-und Systemberatung AG, a Leader in Consumer Products Industry CRM and Mobility Software

NEW YORK; Nov. 19, 2010 – Accenture (NYSE:ACN) has agreed to acquire CAS Computer Anwendungs-und Systemberatung AG (CAS), based in Kaiserslautern, Germany, a leading international provider of customer relationship management (CRM) and mobility software focused on retail execution and trade promotions for the consumer products industry.

Read the Press Release


Past Events


Accenture CAS User Forum (Germany)

April 1-2, 2014 | Kaiserslautern, Germany – Come and hear from our product experts, network with senior executives from leading consumer goods and services organizations and discuss industry trends. Please note this event will be conducted in German.

For more information please contact Lea Meiser.


Accenture CAS User Forum

February 9-11, 2014 | Atlanta, GA, USA – The Accenture CAS User Forum showcases how the leading integrated sales platform for the consumer goods industry – under-pinned by innovative services, technology and in-depth industry knowledge – can help you build stronger consumer connections, through decisions based on clarity, rather than uncertainty, to achieve high performance. Join us in Atlanta to hear directly from your industry peers and to learn how connecting with consumers is key to optimizing dynamic growth for your organization.


Accenture CAS sponsors the 15th Consumer Goods Business & Technology Leadership Conference

October 28-31, 2013 | Orlando, FL, USA – Come and meet us at the annual Consumer Goods Business & Technology Leadership Conference, hosted by Consumer Goods Technology (CGT). This annual event is designed for senior executives in business and IT roles and we are delighted to be part of it.  Accenture CAS is the leading integrated sales platform for the consumer goods  - so come and experience a one-to-one product tour or have an informal discussion with our Accenture CAS software specialists. And see how we can work with you.


Accenture CAS 2013 Webinar Series - "New innovations, enhanced insights" Introducing the new release of Accenture CAS

June 27, 2013 | Online – Register today to learn how the new release will enable greater flexibility in your planning and modeling and ultimately, increased transparency enabling faster and clearer decision making.


Accenture CAS 2013 Webinar Series - Mobility Platform

March 14, 2013 | Online – The Accenture CAS Mobility Platform webinar will help you learn how mobility empowers your business.


Accenture CAS 2013 Webinar Series – Digital Merchandising Service

March 21, 2013 | Online – The Accenture CAS Digital Merchandising Service webinar will introduces Release 1.1, which embraces enhanced performance and stability as well as improved usability for mobile applications and web portals.


Accenture CAS User Forum

December 2-4, 2012 | Atlanta, Georgia – The Accenture CAS User Forum brings together an audience of leading consumer goods executives and sponsors for an update on the software roadmap, client case studies and interactive demonstrations.


Shopper Marketing 2012

September 6-7, 2012 | Shanghai, China – This Shopper Marketing 2012 conference will gather the industry leaders to showcase on capturing accurate shopper insights, overcoming challenges in shopper marketing strategies implementation and in-store communications, and effective ways to sustain shopper loyalty.


GMA Executive Conference

August 25-28, 2012 | The Broadmoor | Colorado Springs, CO – The GMA Executive Conference has brought senior leaders from food, beverage and consumer product retailers and manufacturers together in the spirit of collaboration and camaraderie. The Executive Conference gathers the most influential CPG leaders for collaborative learning, trend-spotting, and problem solving, all with the goal of ensuring a bright and vibrant future for our industry, our employees and the consumers we serve.

Consumer Gods Sales & Marketing Summit

June 4-6, 2012 | The Roosevelt Hotel | New York, New York – Marketing in a Digital World: Transforming Consumer Dialogue into Business Opportunities. With the continued convergence of business and IT teams, the annual Consumer Goods Sales and Marketing Summit remains committed to providing a single thought-leadership forum for CG executives to network with peers, share ideas and experiences, and learn about important industry trends.


FMI Midwinter Conference

January 29-31, 2012 | Hilton Bonnet Creek| Orlando, Florida – The Midwinter Executive Conference is the premier annual senior executive leadership forum for the companies of all sizes operating in the dynamic retail food and consumer goods industry.


Route to Market Workshop

December 15-16, 2011 | Shenzhen, China – This consumer goods workshop showcases the best of Accenture CAS, Accenture Interactive, Accenture Mobility and the Consumer Goods & Services industry focus. The theme: Taming the complexities of the Chinese consumer market: New challenges, new rules, new opportunities for growth.


Promotion Optimization Institute Summit

November 6-8, 2011 | Chicago, IL – With two presentations on the agenda, Accenture presented a client case study and a formal response to the Trade Promotion Optimization Challenge. Following the challenge, Accenture CAS was named the overall winner finishing with first place in four out of five categories.




Readers' Choice Awards – CGT: Accenture CAS receives a distinction in the Trade Promotion Management category of Customer Experience Leader

Accenture CAS received the highest average customer satisfaction score in the category.

Learn more about Accenture CAS’ TPM solution

About the 2014 Readers’ Choice Survey: This benchmark issue of Consumer Goods Technology (CGT) magazine (www.consumergoods.com) draws on feedback from 185 consumer goods executives to rank service and solution providers in 12 critical categories: Supply Chain Execution, Supply Chain Planning, CRM, TPM, ERP, New Product Development & Introduction, Business Intelligence, Demand Data Analytics, Social Media, Mobility, Consulting and Outsourcing. Results are published in the January 2014 edition of CGT magazine in print and online.

About Consumer Goods Technology: Consumer Goods Technology (CGT), an integrated media brand, is the leading resource for consumer goods executives looking to improve business performance. Delivering content in print, online and face-to-face, CGT reaches an audience of more than 76,000 consumer goods executives ranging from managers and directors to VPs and CIOs. CGT also covers all major segments of the consumer goods sector, including Food, Beverage, Packaged Goods, Consumer Electronics and Footwear. For more information on CGT, visit www.consumergoods.com.

Gartner

Accenture CAS Achieves High Vendor Assessment in Gartner's 2013 "Vendor Panorama for Retail Execution and Monitoring in Consumer Goods"

Read Report

Accenture Introduces Next Generation of Accenture CAS Software for Consumer Goods Companies

NEW YORK; June 3, 2013 – Accenture (NYSE: ACN) has unveiled a new version of its Accenture CAS software, designed to help consumer goods companies better support sales processes and operations through enablement of their mobile workforce, effective and flexible promotion planning, and fast access to accurate data.

Read Press Release

Accenture Achieves High Vendor Assessment by Gartner Inc. in Vendor Panorama for Trade Promotion Management

NEW YORK; Mar. 15, 2013 – Accenture (NYSE: ACN) received a high vendor assessment for its Accenture CAS Trade Promotion Management (TPM) software solution in Gartner Inc.'s recently published "Vendor Panorama for Trade Promotion Management in Consumer Goods."

Read Press Release

Accenture CAS News and Events | Accenture CAS 
News, Events, and Market Recognition on Accenture CAS. Accenture CAS is the leading integrated sales platform for the Consumer Goods industry.
Accenture CAS, News, Events
Yes  Yes 
  No 
By using this site you agree that we can place cookies on your device. See our privacy policy for details.
Let's Connect: