Skip to Main Content
The Agile Selling Strategy
Making the Agile Selling model work requires companies to adopt a vast range of new capabilities. As they do, organizations likely will encounter an array of challenges and issues they must address. Some areas of the organization may have already well-developed processes in place and leaders who firmly believe in what they've been doing to date (both of which will be hard to change). Other areas may not have been touched in years - or decades - and are ripe for a refresh (but aren't a priority for
the team). Still others may be attempting to take advantage of major changes in markets and technology, but may lack in-house skills to succeed in those initiatives. This section outlines the key areas that companies must address to move toward Agile Selling and how to get started.
A quick look at some of the tools that contribute to Robert Wollan's Selling Strategy.
Who is Robert Wollan
Robert Wollan is global managing director of the Accenture Sales & Customer Services practice. He leads a global team of professionals skilled in customer-centric marketing, sales, service, and customer operations, and drives major growth areas across the industries Accenture serves globally. Robert holds seven patents for innovations in customer relationship management. He is co-author of The Social Media Management Handbook, a practical guide to implementing key social media strategies and achieving business goals.
Skip Footer Links