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Based around a highly commoditised product set such as equities or cash FX, the Flow Monster generally serves sophisticated institutional clients that operate in well-developed capital markets—though the client base is expanding to include some corporate entities.
The Flow Monster model is seeing heightened competition, but regulations and the ongoing technology arms race are likely to consolidate power amongst three to five leading players.
New and emerging regulations are reshaping investment banking. The resulting acceleration of product commoditisation is set to increase volumes globally and move more products to the flow model. In particular, OTC derivatives reforms are likely to push these products towards the flow model as they standardise and become centrally cleared and exchange traded.
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