Turbulence for the CMO:
Charting a path for the seamless customer experience

Based on the 2012 Accenture Interactive CMO Insights survey of more than 400 senior marketers from 10 countries, CMOs need to:

  • Fundamentally change the marketing operating model.
  • Build new skills internally.
  • Get the right set of partners.
  • Drive digital orientation throughout the enterprise.
rContinue the Journey  Download the Report View the Infographic
CMO Insights 
CMO Insights
CMO Insights
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