Turbulence for the CMO:
Charting a path for the seamless customer experience

Based on the 2012 Accenture Interactive CMO Insights survey of more than 400 senior marketers from 10 countries, CMOs need to:

  • Fundamentally change the marketing operating model.
  • Build new skills internally.
  • Get the right set of partners.
  • Drive digital orientation throughout the enterprise.
rContinue the Journey  Download the Report View the Infographic
CMO Insights 
CMO Insights
CMO Insights
Yes  Yes 
  No 
By using this site you agree that we can place cookies on your device. See our privacy policy for details.