The CMO-CIO disconnect

Bridging the gap to seize the digital opportunity

Based on the CMO-CIO Insights survey, CMOs and CIOs need to:

  • Identify the CMO as the Chief Experience Officer (CXO)
  • Accept IT as a strategic partner with marketing, not just as a platform provider
  • Agree on key business levers for marketing and IT integration
  • Change the skill mix
  • Develop trust by doing just that - trusting
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